The rise of the Chinese manufacturer ZTE in the global mobile phone market is proving to be dazzling. This firm, which wields a strategy based on the development of white-range mobiles for operators and input devices for those who want a smartphone without mortgaging their pocket, already represents almost five percent of the phone market pie.
In the third quarter of the year, this firm sold 18.5 million devices, only surpassed by the 21.1 million of the South Korean LG, the 88 million of the also Korean Samsung and the 106.6 million terminals with which it leads the Finnish Nokia. To warn the position of Apple American, ZTE has to look in the mirror: the company Californian sold 17.1 million phones in the same period.
In the third quarter of 2010, both companies were distancing themselves from a minimum margin, when Apple placed 14.1 million devices during that period of time compared to the fourteen million that represent the sales of the Chinese company.
It is precisely ZTE's strategy of developing very cheap phones that is the main asset with which the growth of the company is understood, which also has in the free terminals signed by the partners that it has among the operators powerful allies to have achieved such permeability in a so competitive market.
In total, during the summer months, almost 390 million mobile phones were sold worldwide, which translates into a growth of 14 percent by the sector. Of all that amount, more than 35.5 percent of the market is represented by brands other than the big five already mentioned, among which we would find RIM with its BlackBerry line, Sony Ericsson, Acer or HTC.
It is interesting to note that almost half of the pie is shared by Nokia and Samsung. And it is that between the two they agglutinate 49.9 percent of the entire phone market, at a rate of 27.3 percent for the Espoo-based firm and 22.6 percent in the case of Koreans.
