The market for smartphones is growing, and with it, the stores of downloadable applications And not only that: the trend to purchase paid applications is also becoming part of user habits, each time less reluctant to shell out a few bucks for utilities or games for their mobile phones That's why developers come with good eyes throw all the meat on the spit.
In this sense, 2011 could be presented as a key year for this market So much so, that the efforts of those responsible for the applications could be transferred to business formulas that are not they would have exploded so much in the early years of this sector, but from this year they would become a higher priority. As the option to include add-ons to applications, purchasable from within the application itself, marked with their prices
According to the first Urban Airship survey, a 31 percent of developer revenue will come from this new billing system, compared to the meager eight percent that it represented in all of 2010It is the factor that grows the most from one year to the next, but not the only one, since it is expected that a 17 percent of the profits will come from the ,rising six percent compared to last year.
In this line, it is surprising that even updates can lead to greater economic income for developers, although it is still the Smaller benefit factor, with an estimated two percent for 2011, up from Anecdotal 0.3 percent registered in 2010.
The main means of income that will be affected by these increases will be that which comes from the concept of "branding", which although in 2010 was the second formula for earnings , with 33.3 percent of the pie, in 2011 it will drop to thirteen percent Regardingthe initial payment per application, 38 percent of revenue will be linked to this medium in 2011, when in 2010 they accounted for almost half of what the developers charged.
Already in the past Nokia World 2010, one of the representatives of Rovio (company Finnish, developer of the popular Angry Birds game) announced that the formula of in-app billing would become one of the basic pillars that would sustain this model. And to illustrate it, he showed the pluginMighty Eagle, a huge bird that could get us out of trouble, and that can be purchased from the system itself for limited use and, of course, upon payment.
