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To a certain extent, it makes sense for a brand to inform itself and ask its regular consumers about their tastes, seeking to improve the user experience in the direction that its customers demand. What is not so normal is that they submit the creation of a model to vote. However, this is what ZTE has done in the US with its CSX Project, which seeks to define a prototype phone chosen by fans and then finance and manufacture it. So this model with a powerful name, ZTE Hawkeye (Hawkeye), has been published on the crowdfunding platform Kickstarterand it requires half a million euros to be carried out, an amount that must have been collected before February 19, since if the deadline is not met, the project will be canceled. If successful, the phone will be manufactured and will reach the homes of those who have participated (and only to them) in September of this year.
Hands off
The idea of this phone was to represent exactly the ideas of the followers of the brand, letting the imagination fly as high as possible. After gathering opinions of consumers in more than 170 countries, ZTE finally came up with a specific idea for this ZTE Hawkeye, a name chosen by users. What is your main characteristic ? This smartphone has a technology that allows it to recognize eye movement while reading content. With this, the phone itself moves the scrollof the application automatically without the user having to use their finger. Reading the latest news from Facebook or a newspaper article can become an intuitive and easy task with this ZTE Hawkeye.
In addition, the ZTE Hawkeye would include a case with a powerful adhesive to be able to stick it on surfaces such as mirrors or walls, and be able to continue reading content without using either hand. Ingenious, right?
Custom features
Apart from its star function, the ZTE Hawekeye would also have other features that would be the most demanded by contacted customers. Among these features we find: a double SIM slot, admitting all coverage bands, a 5.5-inch FHD panel, dual rear camera, Hi-Fi sound, fingerprint reader , a powerful battery with fast charging technology, expandable internal memory and finally, the Android 7 Nougat operating system. In short, it is a small wish listthan what you would like to find in a device, in the absence of seeing if the project is financially viable and can then be put into operation with specific components.
This experiment carried out by the Chinese brand, if successful, could be the first of many projects in which the investment pays off from the beginning and we are offered a limited edition mobile with personalized features. If you are interested in participating in the CSX Project to get a ZTE Hawkeye, you can participate with a minimum payment of 190 euros, and if the project goes ahead, you will have this innovative phone in your home by September. Do you dare?
