Table of contents:
Like every fiscal year, Vodafone has just announced the financial results of the previous year 2018. The results obtained, although positive, reflect a decrease that reflects a decrease of around 7% in earnings compared to the previous fiscal year (2017). And it is that despite the fact that the company has diversified its current catalog in services, the recovery of capital in the short term has been lower than expected, being a medium-term objective with which it is intended to recover the investment in the different services of the company, as well as the implementation of 5G networks.
The cause of this decline? A grosso modo , increasing the number of casualties in the various services of the British operator. Downward trend that applies to both mobile lines and Fiber + Television packages.
Vodafone earns 4,275 million euros, 6.4% less than 2017
This is what we have seen in the results presented by Vodafone this morning. Specifically, the company has experienced a decrease of 6.4% compared to the same period in 2017, with a total profit of about 4,200 million euros.
The numbers presented by the operator reflect the following:
- Mobile phone lines: the decrease in customers during the fourth quarter of the year was reduced to 56,000 compared to the negative 106,000 and 94,000 in the second and third quarters, making a total of 11.4 million active customers.
- Fixed broadband lines: the customer base grew again by 1,000 new hires, reaching 3.2 million total lines.
- Fiber lines: the number of customers increased by 60,000 new users with a base of 2.9 million.
- Vodafone TV services: the number of hires grew by 36,000 new clients, reaching a total of 1.3 million.
Vodafone has emphasized its commercial strategy for this year and the following, with a commitment to digital that expands services that have to do with mobile telephony, Internet, Vodafone TV and new network technologies, such as the long-awaited 5G, which is assumed to arrive during the summer months in the main Spanish cities (Madrid, Barcelona, Bilbao, Valencia, Zaragoza…).
This is how the Vodafone group's brand distribution and the positioning of each one in Spain remain
Some of the services that the company wanted to highlight are based on the following packages:
- Vodafone bit: the first 100% digital family of fiber and mobile rates in Spain.
- Vodafone Unlimited Rates: the first rate offering with both unlimited voice and data plans.
- Vodafone TV: elimination of the football package and creation of new series and film packages to improve the current offer with the possibility of individual hiring, so that it will not be necessary to contract a package with all the services.
Last but not least, Vodafone has given some of the future plans for the deployment of the 5G line, the final implementation of which is not expected until at least 2020 in all the populations of Spain.
Specifically, the company has given details about the current agreement with Orange for the distribution of areas to implement 5G, with locations ranging from 1,000 and 25,000 inhabitants to 175,000 to ensure the arrival of the network to those less populated places and accessible where 4G networks currently do not operate.
