The presentation of the latest smartphones from Sony will set a trend within the company catalog. One of the executives of the Japanese company commented in the framework of the last CES 2013 that the intention is to bring the best user experience to its customers and this cannot be achieved at a low price. Therefore, we will try to be, only, a Premium type smartphone manufacturer.
Sony has positioned itself as the third company that sells the most advanced mobile phones worldwide "" in Spain it is already ranked second "". In addition, it is one of the manufacturers that launches the most terminals on the market. The last to appear have been the Sony Xperia Z and Sony Xperia ZL, which are two high-end models.
However, Stephen Sneeden, Marketing Manager for Xperia products, commented at CES 2013 to the Cnet portal that in order to introduce all the new technologies in their products, they should be high-end. What's more, in lower-end products, the user could lose the essence of the brand. That is why they are considering the possibility of leaving the entry-level terminals aside and focusing only on models at the top of the offer.
The idea is simple: they want to stand out in the market. And for this they need to put aside the cheapest models and focus on high-end models where they can use all the differentiating factors. Moreover, during the celebration of the technology fair in Las Vegas, the manufacturer did not show any smartphone that was within the input range.
Of course, all this change would not be for now; The change is to be carried out, in the words of the Sony Mobile Marketing Manager, for the next two years. So the current products would continue to have full technical support. What's more, the Sony Xperia E was recently shown, which is yet to be released. And that will arrive directly with Android 4.1 Jelly Bean installed.
Similarly, a few weeks ago it was said that the company could be testing chips from the Asian MediaTek, powerful processors "" with four cores to be exact "" and that they would mean a very agile range of products at a good price. Of course, the finishes of these last terminals make the difference and a clear example, as commented from Cnet , would be the new on / off button that is shown on the side.
Likewise, the finish of the new Sony Xperia Z has not left anyone indifferent and has received the best reviews at the event. And it is that, in addition to having a screen with Full HD resolution and a density of 443 pixels per inch (PPI), it also has a resistant chassis, with a very striking back and a powerful camera, a sector in which they can be ahead of the competition as the knowledge acquired from the camera division is used. Hence, the sensors used in mobile terminals are Exmor RS .
