The BlackBerry Messenger instant messaging application will be installed as standard on all upcoming LG smartphones. BlackBerry Messenger is an application similar to WhatsApp or even Line that so far has not been very successful among Android users. This application allows users to communicate for free through instant messages with other users who have the application installed on their terminal (whatever the operating system).
The first LG smartphone to hit the market with this application installed as standard will be the LG G Pro Lite. In principle, this terminal will only reach Russia, Asia and a few countries in Europe (which does not include Spain). Despite this, it is very likely that the BlackBerry Messenger application will also begin to appear installed as standard in the smartphones that LG will launch next year in the rest of the world.
The fact that BlackBerry Messenger begins to come standard in LG terminals shows the commitment that BlackBerry is putting forward with its alternative of instant communication. Even with this news, the truth is that BBM (BlackBerry Messenger) needs to introduce some really striking novelty to become a real option to take into account. The millions of WhatsApp and Line users will not switch applications unless they are attracted to some exclusive or unique feature.
Installing this standard application on LG terminals should not pose major problems for users who wish to use other alternatives to communicate with their friends and family. The only disadvantage is that, in principle, the BlackBerry Messenger application cannot be removed from the terminal as it happens with applications that are installed on the mobile from Google Play. To remove the application we will have to assign ourselves the administrator permission within the terminal. That is a task that probably not everyone knows how to carry out since if done wrong it can make the smartphone completely useless.
The main strength of BlackBerry Messenger is security and privacy. To start chatting with users from the application it is not necessary to reveal either the phone number of the terminal or any email. BBM automatically associates each device with a unique identification number (BlackBerry ID) that can be provided to contacts with whom you wish to chat on the mobile.
Precisely the fact of being able to communicate with other users without revealing the phone number may be the feature that most attracts the attention of users of the reference applications in this sector (WhatsApp and Line mainly). In addition, these two applications are increasingly leading news of security flaws and invasions of privacy, so this is the perfect time to try to introduce a serious and future-oriented alternative to the market. Is BlackBerry Messenger that alternative? Only time will tell.
