For several years now, Nokia and Samsung have been looking in the rear-view mirror at the other manufacturers in the mobile phone market. And in fact, even allowing itself a comfortable distance with the third of the list, Apple, which launches LG to the fourth place, which surpasses the Chinese ZTE. This is how the panorama remained according to data from last February from the IDC consultancy, as of the end of 2011.
It should be noted that we are talking about the mobile phone segment, including all types of devices registered in this market. In other words, smartphones , or smart phones, are a part of this cake, which has other portions focused on simpler terminals, so that the huge sales in emerging countries or even in developed regions where this type of device does not It has to stop enjoying a significant penetration conditions the final results of all manufacturers "" except Apple, which as you know, only develops smartphones "".
However, according to the latest sales data, dedicated to the first quarter of 2012, they draw a new scenario at the top of the market. The tables at the top have turned, and it is now South Korea's Samsung that is at the top of the market, with a total of 88 million phones sold, according to Reuters data. The Finnish Nokia comes on the heels of Seoul, registering a sales of 83 million units between the months of January and March.
The Espoo- based company itself acknowledges the data, ensuring that during this period there have been a series of negative circumstances that respond to these results. Thus, they have accepted the existence of conjunctures in emerging markets that have impeded the projected advance in their forecasts, as well as a decline in the portfolio of smart terminals.
However, they also admit that the trend may extend during the following quarter, understood as a hinge period in the aspirations of the Finnish firm "" whose future in the segment of smart phones passes through the lines of work that mark the Lumia and Nokia families Belle ””.
On the other hand, the Korean Samsung could see in these data a praise for the strategy that for two years they have been developing through their line of Android phones, as well as design terminals and simple functions. Although it also develops other "" mobile lines with Windows Mobile and Windows Phone, as well as native Bada terminals "", the Galaxy family is the one that is having the most popularity and benefits that is affecting the Seoul company.
So much so that its flagship terminals, the top of the range that for two years have been representing the Samsung Galaxy S, have sold more than 40 million units. And not only that. The South Korean hopes to reissue these brands, aspiring to break new sales records, with the launch of its next flagship, the Samsung Galaxy S3, whose presentation is scheduled for May 3.
