The main manufacturers dedicated to the mobile telephony sector have already made public their balance sheets for the fourth quarter of 2012, and with them, the accounts that come to show how each one has done last year are ready. In this sense, the South Korean Samsung and the Finnish Nokia maintain their status as leaders at the top of the mobile telephony sector. The Asian company closes 2012 shielding 23.7 percent of the market share, expressed in 406 million terminals sold; the European, for its part, gets 19.6 percent of the pie for telephony, thanks tomore than 335 million mobile phones sold during the year.
It is interesting how the first two positions are still held by these firms. However, the order in which each maintains its position has changed since the last annual balance sheet. And is that at the beginning of 2012, Samsung was second with a 19.3 percent presence and Nokia first with a 24.3 percent share. In this sense, the intense commercial policy of the South Korean has paid off, while the change in strategy expressed by the Finnish company "" which has turned towards a greater importance of its catalog of smartphones with Windows Phone "" would have weighed on the number equipment sold, although heThe economic benefits have not been expressed in this quantitative drop.
The manufacturer that grows the most in mobile phone sales is Apple. The North American showed an increase of almost 47 percent in its terminal business, and although its presence in the market is limited to eight percent, what comes to represent this figure is accounted for at no less than 136.8 million units sold.
The surprise, however, is in the Chinese ZTE. This firm takes fourth place, expressed in 65 million phones sold, which represent 3.8 percent of the total market volume. South Korean LG closes this top 5, holding the pulse with 3.3 percent of the pie and almost 56 million mobile phones marketed in 2012. By the way, it is this last manufacturer that has taken the most important hit of the year: its decline has been expressed in a loss of 36.5 percent of its sales compared to the previous year.
Flour from another bag is, for various reasons, the specific market for smart phones (smartphones). Here, again, it 's Samsung that sets the pace. However, no surprise both 215.8 million devices sold in 2012 "" that already is a considerable figure, given that accounts for more than half of its business telephony "" as the growth pose compared to 2011: no less than 129.1 percent. In total, nearly 40 percent of smartphones sold in the past year bore the Samsung logo.
In second place following this ranking, the Californian Apple also grew, although at less revolutions. Its sales increase was almost 47 percent, registering 136.8 million iPhones ”” of any of its models ”” sold between January and December 2012 ””. Thus, 25.1 percent of the pie in the smartphone market is apple-flavored.
The rest of the firms on the list of the five manufacturers that sold the most smart phones showed a decrease in their business. Thus both Nokia (6.4 percent share in 2012), HTC and RIM (six percent each) and aggregate other companies dedicated to this segment (16.9 percent overall) showed a fall that Before the 10.1 percent increase represented by this market, it was absorbed by Apple and, mainly, Samsung.
Source: IDC
