The month would be March, and the place, the United States. This is assured by the Korean media Asia Economy, which refers to the presentation of the Samsung Galaxy S4. The new flagship of the Asian multinational would go on sale, as we echoed yesterday, in April.
Thus, the month of March fits within the forecasts that are being outlined so far in the form of rumors and leaks, which also operate in the same direction as the words of the head of Samsung, JK Shin, who ruled out the presence of the “ flagship ” at the Mobile World Congress 2013 in Barcelona.
Thus, the Samsung Galaxy S4 would be presented for the first time in the North American country, which can be understood as a declaration of intent with a view to sending a direct message to Apple. During the past year, the Samsung Galaxy S3 managed to demonstrate its status as a market benchmark in its own right, claiming no longer a position as an alternative to the iPhone, but occupying an autonomous place in the market and being the headliner of the Google ecosystem ”” with the permission of the Nexus family ””. Thus, Samsung would seek to expand its presence in the United States, where it is already the leader, followed by the South Korean LG, which has displaced Apple to third place in mobile sales.
At the moment, the presentation data of the Samsung Galaxy S4 to which we refer are not confirmed by Samsung, although the data is fitting with the plans that are being anticipated by the Asian company. In March Apple is expected to show new features, such as its new iPad family, and the arrival of a new high-end Galaxy S would hope to outshine those from Cupertino.
And also, doing it on American soil, to make matters worse. Seen this way, Samsung would also have a longer period of time with its reference terminal in the market, which would support the volume of sales for the year as a whole, given that Samsung's usual strategy is to lower prices from its top of the range a few months after its launch in order to maintain a good commercial rhythm.
The Samsung Galaxy S3 managed to sell more than 41 million units during 2012, and with the Samsung Galaxy S4 the experience expects to be even more intense. Following the obvious progression since the launch of the first Samsung Galaxy S, what we could find with the new Samsung flagship would be the final blow to the table that the South Korean firm has been waiting for years to land on the Apple table. And it would also do so at the most sensitive moment in the commercial relations between the two, given that precisely in 2013 the supply contracts that unite Samsung expireand those of Cupertino by virtue of supplier and customer, respectively.
The next year 2014 ends the commitment they have maintained since 2010, and although the patent battle has not played in favor of conciliation in this regard "" there were even notable quarrels during the last quarter of 2012 on account of the LCD panels that the Korea served the North American ””, Apple's few sympathies in the face of overtaking by the left will not help to generate an appropriate climate for new negotiations.
