In love and in war, anything goes. And the tension between Samsung and Apple can well be defined as bellicose. This being the case, it is not surprising the occurrence that the marketing team of the Korean company delegation in Australia has had, where the Cupertino firm is putting a lot of effort to block the sale of Galaxy devices.
The idea has been the following. As we know through Engadget, Samsung would have installed a store a few meters from the Apple Store in Sydney where the iPhone 4S will be sold. The idea is not only to bring the battle front as close as possible to the rival, but something even more Machiavellian: sell the Samsung Galaxy S2 at two dollars (1.47 euros, at the current exchange rate).
Every day, and without an end date for this curious promotion, Samsung will sell ten units to the first customers who walk through the door. The result of this promotional pirouette is already taking effect, and the first agglomerations are beginning to be seen in the vicinity of the Apple Store, although in this case, to get the Samsung Galaxy S2.
It seems that the intention of this move is to hinder the already classic image of the queues forming at the Apple store to be the first to have the new model of the firm's touch phone, which this year is, as you know, the iPhone 4S. In Australia, the iPhone 4S will also go on sale tomorrow, October 14, so we will not have to wait too long to know the consequences of such an acid commercial move.
It is unknown if Samsung intends to play the same trick in other countries where the tension between the two companies has acquired a judicial tone, as well as if it would intend to do the same in other regions where the accusations of plagiarism and infringement have not yet been transferred. patents to court. In any case, and knowing that the commercial career of the iPhone 4S morning starts in several countries, which has not disclosed a similar movement to that of Sydney in other cities is a sign that the measure has been exclusive to the southern region.
Images: Muswellbrook Chronicle
