"It is too big a terminal." "We are using pointers again." "This cannot be called a smartphone ." These were some of the complaints that could be read "" and heard "" when Samsung presented its first hybrid to the public: the Samsung Galaxy Note. However, the passage of the months has made the new family of hybrid terminals of the Korean company have settled in the market. And, currently, it is presented as one of the most powerful solutions on the market. Hence, other companies have marked on their roadmap to present very similar terminals for the next few months.
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The phablet sector ”” term that is given to equipment that is between a smartphone and a tablet ””, was inaugurated by the North American Dell in the year 2010 with its Dell Streak model. This team was shown in the sector as a solution that was based on Google's Android and that was focused on a mixed use; a use between a smart phone and a touch tablet. Its screen was five inches and the last known update of this equipment was Android 2.2 Froyo. However, the Dell model did not catch on in the market.
Meanwhile, a year later, Samsung began its journey with the release of the Samsung Galaxy S2 as a large smartphone : it equipped a 4.3-inch diagonal. And, incidentally, it began to mentalize the consumer for what would arrive at the end of the same year: the Samsung Galaxy Note, the first hybrid of the company that would offer the user the possibility of using it as an advanced mobile, or the possibility of doing so function as if it were a tablet.
Success began to arrive, and the sales of the equipment made the Asian giant begin to create a new sector and a new family of equipment. Currently, it already has a second version much more powerful and with a 5.5-inch screen: it is the Samsung Galaxy Note 2. The competition has realized that even personalities like Steve Wozniak, have praised Samsung's work and have decided to follow in its footsteps creating large smartphones and that, next year, they are expected to be one of their maximum bets.. To give a few examples: HTC wants to launch the HTC Butterfly in Europe, while LG wants to do the same with the LG Optimus G2. The first of them has already been presented and equips a five-inch screen with Full HD resolution. LG, for its part, has not yet specified anything, although the first rumors place this terminal on 5.5 inches with Full HD resolution; that is to say: it wants to attract an audience that has already noticed Samsung equipment.
But beware, Samsung's success has not only been to successfully market a format that was rejected in 2010. The Asian giant has played its cards well in terms of user experience: its new user interface ( Samsung TouchWiz Nature UX ), has been one of the revelations of the year. In addition, dedicated applications have been created to be used ”” expressly ”” with the pointer that accompanies all these models: the S-Pen. In addition, being able to use two applications on the same screen "" function Multi Window "" has been welcomed as a pleasant solution for true multitasking.
That said, Samsung has known how to popularize hybrid terminals and with great success: the first model recorded sales of seven million units worldwide, while the current generation (Samsung Galaxy Note 2) managed to sell, in two months, five million units. Hence, the other companies have followed the formula and want to venture into the same sector, although they should not forget the user experience, a sector in which Samsung is putting all the meat on the grill.
