Nokia returns home. There have been several editions of Nokia World that have taken place in London, although it seems that this cycle has also come to an end. This year, the annual event in which the Finnish firm shows the novelties that will mark the line of launches for the following year, as well as the strategy to follow in the different segments and markets where it maintains its presence, will take place in the manufacturer's home capital.. But the change of scenery will not be the only novelty in the organization of the event. In addition to moving the headquarters to Helsinki, the company advances its celebration, so that this year the appearance of those responsible will take place between September 5 and 6.
Last year the launch of Nokia's new products and services took place between October 26 and 27. It was then that Stephen Elop, CEO of the firm, deployed what had been an open secret: the new Nokia Lumia line, materializing the agreement that a few months earlier linked Espoo and the North American Microsoft. However, we would have to go back to another Nokia World, 2010, to detect the germ of the presentation that took place at the end of October 2011. In this case, we are between September 14 and 15, when the symbolic change of witnesses took place in Nokia's management, with the surprise presence of Elop himself introducing himself as the new captain of the Finnish ship.
In the Nokia World 2012 a continuous line will be maintained in relation to what was seen in the last edition. Windows will continue to capitalize on the prominence of the event, although this time, it has taken another step in its evolution as an ecosystem. On the one hand, it is taken for granted that Windows Phone 8 will be released, which will have a predominant platform in the next Nokia Lumia. And not only that.
Already in Nokia World 2010, with the first edition of Apple's iPad inoculating itself in the market as a product category that emerged from nowhere, there was speculation that the Finnish company would put its own tablet into circulation. Since then, the refusal by the manufacturer has been a constant that peaked when the company's own management confirmed that it was working on a personal screen, as well as on mysterious hybrid terminals, something that would later be supported by the team of signature design.
That is why among the expectations that crowd in the pools for the next Nokia World there is no shortage of tablets with Windows 8 that the Finnish firm would propose to the market with a view to competing with the Apple terminal, as well as with the Galaxy Tab families and Samsung's Galaxy Note and the rumored but unconfirmed addition of Google with its unreleased Nexus Tab. Regarding the concept of hybrid terminals nothing is known, although the shadow of the Samsung Galaxy Note "" the tabletófono, or phablet , the5.3-inch high-definition screen "" is elongated, and could have set a trend that, as we saw last February, the Korean LG would have continued with its LG Optimus Vu, and would continue with Nokia, according to the indications spilled by the Finnish.