Part of the corporate strategy of the Finnish Nokia does not necessarily go through filling the wooden boilers so that the locomotive of its Nokia Lumia line goes to maximum speed in the market. Despite the fact that the alliance with Microsoft for the development of terminals with Windows Phone was announced more than a year ago, it has not been until a few months ago that we have seen the first terminals, and the results that are beginning to be known for just two quarters The validity of these devices on the market is flattering.
Despite everything, as we say, the Espoo company also works in other fields. In this sense, its plans could include the sale of its luxury mobile division, signed under the Vertu seal. This company, based in the United Kingdom, could be for sale, or at least this is what sources close to the operation assure that have confirmed the information to the specialized Financial Times. The firm interested in the purchase of Vertu would be the Permira group, which could pay about 200 million euros with a view to taking over this company specialized in the development of devices of a clearelitist and exclusive character.
Since Nokia and Permira have declined to comment on about the alleged operation, according to notes from the agency Reuters. If the sale is finally carried out, Nokia would get rid of a line of mobile sales that are deployed in the market with prices between 4,000 and 30,000 euros. We are talking about telephones that, although they do not bet on the technological attractions of other devices in the sector, show their chest in their aesthetic finish, as well as in the materials used for their development "" which includes noble metals, precious stones and jewels of different types "".
The supposed price of the operation would come to suppose the volume of income that one year of turnover supposes to Vertu, although being a peripheral division in Nokia's aspirations, it does not fall within the strategic segments of the company. Recall that in the annual accounts presented by Nokia for the past year it recognized a decline in sales, although it also contemplates a rebound in the coming months after having deployed a plan that goes through several commercial lines that come to monopolize various sections of the sector.
Namely, the smart mobile segment represented by the Lumia family "" whose latest copies, the Nokia Lumia 900 and Nokia Lumia 610 have not yet seen the light in Europe "", the Symbian terminals with added value "" the Nokia 808 PureView is a standard in this sense "" and that of solvent devices and balanced benefits that are committed to very affordable prices "" referring in this case to the Nokia Asha "". And, of course, without neglecting a generous line of traditional cutting devices and really low price, aimed at both emerging countriesand to regions where lifelong devices continue to enjoy excellent sales health.
