Nokia's main goal is to make its brand identify with the Lumia range. The phones with Windows Phone that has been presenting for a year and a half are the great argument of the Finnish, and will continue to be. However, in addition to maintaining top-of-the-line terminals, such as the Nokia Lumia 920, the company wants to give its most affordable segment a further boost. In this sense, it seems that the plans of the Finnish firm go through making everyone who wants can get a smart terminal with Windows Phone. For this, the price is presented as the main argument.
The Finnish showed during the last mobile fair in Barcelona "" the Mobile World Congress 2013 "" two teams of this type. They were the Nokia Lumia 520 and Nokia Lumia 720. The first has an advertised price of less than 200 euros, while the second barely exceeds the cost of its little brother by 50 euros. They are two smartphones with very complete features, without discriminating the presence of a camera, powerful processors, touch screens, connectivity with everything we could expect and very attractive designs.
And in addition to smart terminals, Nokia maintains its range of devices for all audiences. That is, very simple equipment, the kind of a lifetime, with a bar-type format and with traditional keypads to dial numbers and control the menu. In this case, they are phones with which Nokia works a double strategy. On the one hand, they are terminals designed for commercialization in emerging countries. However, since they are fully operational and because of their price they are especially attractive to users who are not interested in smart phones, they also enjoy distribution in regions of the Western Hemisphere.
These simple devices work with Series 30, the lightest platform and, at the same time, familiar to the general public. The prices are outrageously low in this case. Thus, the Nokia 105 would involve a payment of less than 20 euros, while the Nokia 301 would require a payment below 80 euros. These devices have a flashlight and FM radio, and also have a great autonomy when idle.
On the other hand, Nokia maintains, as we say, its Lumia 920 as the top of the range. Thus, it breaks with the rumors that pointed to the update of its flagship with a new terminal that bet, now, on the PureView technology of the Nokia 808 in all its splendor. Thus, from the Finnish they continue to rely on keeping on top your computer with Windows Phone 8, 4.5 - inch screen and 8.7 megapixel camera "" which was presented last October and in most of the markets was not seen until the end of 2012 and the beginning of 2013 ””.
Despite everything, as we say, the Finnish company could surprise us in the coming weeks. The Mobile World Congress seems less and less an event where firms surprise with their news more than a trade fair where they let the attendees get in touch with the terminals they will distribute during the new year. Proof of this is that there were hardly any exceptional presentations during the last edition, with the large manufacturers reserving autonomous events in which they enjoyed a greater role.
The Taiwanese HTC showed its HTC One days before the start of the last mobile congress; the Samsung South Korea will do the same with your Samsung Galaxy S4 on March 14. And it is already beginning to be considered that the rumored Nokia Catwalk "" a device that would debut a single aluminum body in the Lumia range "" would be seen in the United States in the coming weeks. It could be that the European multinational is determined to convince us that it still has a lot to say.
