Almost everyone carries a mobile phone in their pocket. In many cases, these are advanced terminals loaded with features and that allow you to install applications. They are smartphones. These smartphones are precisely the ones that are pulling the bandwagon of the application business. This is what emerges from the latest study by the Nielsen company on the state of mobile applications.
The 59 percent of smartphone users has downloaded an application for mobile in the last month, compared with only 9 percent of basic mobile phone users, according to the study by Nielsen. The most popular category among smartphone owners is video games (61%), followed by applications related to weather forecasts (55%) and mapping, navigation and search software (50%).
Also social media applications are very popular among smartphone users; According to Nielsen, 49 percent of those surveyed have downloaded such a thing in the past thirty days. Likewise, music at 42 percent, news at 36 percent, and entertainment at 33 percent also attract many smartphone users.
Nielsen stresses that application publishers must grapple with the problem of making their software known to consumers. In fact, the most common way to discover new applications is to search for them in the online store ( 57% of cases). However, recommendations from friends and family weigh a lot, and it is the predominant criterion for 39 percent of smartphone users. Nielsen has prepared this study based on the results obtained in more than 4,000 interviews with American consumers during the month of August.
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Bottom photo: jekert
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