The Via Crucis of HTC seems endless. The Taiwanese company does not cease in its efforts to accommodate itself in the high positions of the smart phone market, despite the fact that, quarter after quarter, the financial results it shows are stained an increasingly worrying blood red. The firm has presented its balance sheets for the third quarter of this year, and the results once again pillory its aspirations. In a report that analyzes the situation of the company before investors, it has been reflected that between July and September 2012, net profits of 133 million dollars were registered, representing a collapse of 79 percent..
In the year-on-year rate, revenue fell 48 percent according to this data, reaching a total of 2.4 billion dollars. With this, the purpose of the amendment that should be wielded in the upper echelons of HTC is confirmed, taking into account that according to these figures, the company faces the final stretch of 2012 closing the worst quarterly exercise since 2006 "" a date that it's trivial, given that it was in 2007 that Apple's first iPhone was put on sale, and with it, the hurricane that hit the nascent smart phone market.
The challenge at the moment goes through two business lines in which HTC does not have a particularly dominant presence. On the one hand, the Android ecosystem is each month more under the domination of South Korean Samsung, on the one hand, and by Chinese firms capable of adjusting their profit margin to the minimum in favor of a significant and growing market share, such as Huawei. On the other hand, the Windows Phone environment has so far had a predilection for Nokia that is reasonable if one takes into account the strategic alliance that Microsoft has maintained with the Finnish company since February 2011.
However, in the presentation of the new equipment with Windows Phone 8 developed by HTC, the CEO of the North American company, Steve Ballmer, made clear a turn towards Taiwan when it comes to heating the pillow of a specific manufacturer "" and the reactions at Nokia, in fact, served to signify the suspicious attitude of Microsoft's boss. Thus, and considering that the analysis of consultancies such as IDC assumes that Windows Phone could be the second ecosystem in system share for 2015, the interest of HTC in this environment it would be more than justified in order to cling to the wood that floats in the middle of the storm that hits a market in which few manufacturers float with ease.
At the moment, HTC's proposals for the coming months are limited to the high-end HTC Windows Phone 8x and HTC One X +, equipment of recognized interest for the Microsoft and Android ecosystems, respectively, which also show of highly attractive technical profiles for the user.
