The market share of Apple's tablet (iPad) could decrease in Europe. And, is that the new models of tablets with Google's operating system would have a much clearer opportunity in Europe than in the United States. This is said by market analyst Forrester . The low presence of physical stores in the European region (52 stores) compared to the 238 stores in the United States, are one of the clear disadvantages of the Cupertino tablet. We must also add the currency exchange, beingin Europe much more expensive iPad prices.
Forrester also points out that after the 14,000 people surveyed - all of them from different countries of origin - Spain is the country with the most owners of touch tablets. France, for example, would be the country with the fewest touch screens and Germany would be the country with the highest rate of future purchases of this type of equipment.
Another significant piece of data from the study is that iPad competitors such as Samsung Galaxy Tab 10.1 or Acer Iconia Tab are having a very good reception in the consumer market. However, if companies go down the price and put more physical outlets, these would be appropriate to chop out of the market strategies in Europe; strategy unthinkable in the United States. And, of the 52 physical stores there throughout the European territory, 30 of them are in the UK. Therefore, having more points of sale spread over more countries would be the most consistent forIncrease 30 percent of the market share of Android models.
Finally, the report also states that between two and seven percent of the respondents owned a touch tablet. Whereas between ten and fourteen percent, I was thinking of acquiring one in the future.
