The stock market punishes Apple after the presentation of the iPhone 5c and iPhone 5s
Apple has backfired. The presentation of two iPhone models for different market segments was bound to seduce investors, guaranteeing good results in a new cycle that breaks with the company's tradition in the field of smartphones. However, the trading floor has viewed the move of the Cupertino- based multinational with pessimism. After knowing how the offer of the phones that Apple will begin to market between September 20 and next December will be defined "" in the two planned rounds for the international launch of the new products "" the titles of the company registering a fall of up to three percent.
As we already know, Apple's new strategy involves the launch of two models, the iPhone 5C and iPhone 5S. The first part with an affordable mobile vocation, although the reality goes through the fact that it is an iPhone 5 with lower quality materials that only reduces its price by 100 euros compared to the high-end model, whose improvements have not been radically notable compared to its predecessor. The iPhone 5Sit sticks to arguments like a faster processor, a camera that performs better in light input, and the ability to make slow-motion videos. The presence of a fingerprint reading sensor is the most innovative element of a terminal that, for the rest, differs little from the one that to this day is still Apple's reference phone in our country.
On the other hand, the launch policy has also sat like a cold water jug. The first phase in the commercialization of the devices will take place next week. Specifically, on September 20. But, contrary to what we are used to seeing, Apple has delayed the release of the iPhone 5S and iPhone 5C until December in the rest of the countries, including ours. The immediacy factor, so emblematic in the company, has disappeared, so the competition now has a wide corridor to respond to.
Nokia will put on sale these days its new high-end, the Nokia 1020, and in a couple of weeks it will present its first phablet , the Nokia 1520. Samsung will have its new Samsung Galaxy Note 3 on the shelves by then, while the free-form prices of the Samsung Galaxy S4, its current high-end, continue to adjust to expand its market margin. Sony, for its part, is ready to launch the new Sony Xperia Z1 next week, and the shadow of a new Nexus model is already on the horizon.
Thus, by the time the iPhone 5S and iPhone 5C reach stores almost all over the world, they will not only have to deal with the skepticism that users "" loyal and detractors of Apple phones "" express at the moment, but also under pressure from the competition. Regardless of the results, the current omen signs the closing of a cycle at Apple.
