When in a few months we take stock of the most important technological news of the year, we will undoubtedly remember the fiasco that some buyers of the iPhone 4 have taken with the coverage of the terminal. But we will also listen to all the firms that have taken advantage of the misfortune of others to advertise their own products. This is the case with Samsung, as was also the case with Nokia, with the advertising campaign that promises a free Samsung Galaxy S to all consumers who criticize the iPhone 4. But the thing has not been here. And it is that the Korean has justpublish a most subliminal ad.
According to some media, the ad has appeared in various British media, to advertise the new Samsung Galaxy S, one of the strongest rivals for the iPhone 4. The fact is that Samsung's advertising creatives have decided to replace the double 'l' in the word "Hello" with the coverage bars that normally appear on phones, indicating the level available at all times. How could it be otherwise, in the Samsung announcement the bars appear in full, without us having any suspicion of any coverage problem.
It will be worth more if Samsung does not have incidents similar to those of Apple at any time. The matter would be laughable. At the moment, there are already several firms that have dared to tell how a mobile phone is held (in clear allusion to the first statements of Steve Jobs, Apple CEO) or to affirm that they have no coverage problem. Meanwhile, the people of Cupertino have managed to calm things down with an expensive investment in little bags to protect the terminal's erogenous zone, the same one where one of the most controversial antennas on the market sleeps. And the soap opera has not yet come to an end.
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