The iPad mini appears on the scene and thus confirms several things. On the one hand, Apple has left behind its hermetic policy in order to keep the exclusive information of its products. What has happened in the months prior to the iPad mini, as in the case of the iPhone 5, has been a real data drain, and although a certain discretion was maintained with other products shown in the same presentation "" such as the new iMac line or the renewed Fourth generation iPad ””, the one that generated the most expectations was literally radiographed in rumors and leaks that were almost full in anticipation.
On the other hand, in addition, the iPad mini is the reaffirmation of a change of direction at Apple. In a case reminiscent of the iPod Touch "" Steve Jobs denied his firm's interest in portable music players with video options "", those from Cupertino have backed down from a previous rhetoric, according to which a format smaller than the 9.7-inch iPad was unworkable in terms of on-screen display and content layout. But such a problem seems that now, right now, it has a solution.
It is more reasonable to think that Apple has seen a threat in the competition. Companies like Amazon, Google or Samsung itself tighten the nuts, defining a new niche for this market, in which the benefits are service of the price, and not the other way around. In this sense, users who decide on a Kindle Fire, a Nexus 7 or a seven-inch Samsung Galaxy Tab think with their pocket. Because compared to the 330 euros that the basic model of the iPad mini will cost, we find more suggestive options such as paying 200 euros for a Kindle Fire HD with a similar profile "" that is, 16 GB of internal memory and Wi-Fi connectivity.
But there is even more: Amazon offers the option of paying only 160 euros if the user wants a small format tablet. In this case, you should select the first generation Kindle Fire, more humble in performance and with a memory of only eight GB. But we insist: it is precisely the argument that is sustained to participate with all the laws in this market space.
In the case of Google, its Nexus 7, manufactured by the Taiwanese Asus, follows the same trail. And in fact, as if they had planned the movement in the Cupertino ranks, they already move token, keeping prices ”” 200 and 250 euros ”” but expanding the internal memory ”” where before there were eight and 16 GB models, now the there will be 16 and 32 GB.
However, both Amazon and Asus / Google lack something that Apple does enjoy: a powerful brand image that is a guarantee of success for a notable legion of followers, as well as a criterion in the design of their devices that is a clear reference in the sector. It is in this sense that the iPad mini tries to justify its high price, which starts from a difference of 130 euros in the cheapest model compared to its competitors.
Another reference company, the South Korean Samsung, balances itself in this panorama. Your Samsung Galaxy Tab 2 7.0 is precisely the team called to integrate into this market profile. The price of its basic model, with eight GB of memory and without 3G connectivity, starts at 220 euros.
However, it boasts a comfortable and attractive design, while being backed by the guarantee of the first manufacturer of technology in general, and touch terminals in particular. Its position in the tablet market is not up to the place that Apple occupies, although, judging by the movement made by the Californian multinational, in the coming months we could witness a more than remarkable turn in the landscape that make up the different manufacturers in this segment.
