Nokia is preferred by users according to the report. Within the ranking of the five most used devices, it occupies three positions. In the other two we find Apple's iPhone 3G, in second place behind Nokia and the LG KU990, in fourth place.
At the top is the Nokia 5800 XpressMusic. The Nokia N95 is the third, while the Nokia N70 closes the list. On the other hand, it would not be surprising if Nokia's figures increased throughout 2010, after the Finnish company made its Ovi Maps service free in January. Regarding the profile of sailors, 61% are men, aged between 25 and 34 years. They turn to mobile especially to check email and also to search. Among the latter, the topics of entertainment, news, maps and portals such as Facebook or Twitter stand out. In fact, social media was the fastest growing site last year.
The advertisers, at the prospect, are rubbing their hands. The Internet platform through the mobile or smartphone to promote products has gained relevance in recent times. The reasons are that it is a not very saturated segment and from which a good brand memory can be obtained. It also helps to differentiate better the different audiences. The current advertising trend is to personalize campaigns based on sociodemographic and geolocation criteria. Before they were based on the operator chosen by the user andthe brand of your device. Regarding the formats used, in 2009 the majority of campaigns focused on the design of banners. The interstitial, or windows that appear when changing web pages, were used by 9%, while the drop-down windows represented only 2%. Other patterns are emerging on the horizon , such as click to call, that is, voluntarily requesting a commercial call, or click to app, to run an application. Finally, the acquisition of movie tickets is one of the most demanded services from a commercial point of view.
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