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Huawei looks to our country in a new commercial expansion strategy plan with the opening of its own stores in Madrid and Barcelona. In the words of the brand itself, Huawei's stores are ' designed to live a premium experience '. The two stores will open in the heart of both cities in the middle of this year. They have been announced with two posters on facades located on Madrid's Gran Vía and in Plaza Cataluña in Barcelona.
New Huawei spaces for a personal experience
Huawei thus wants to distinguish itself from other technological product brand stores by offering the user a distinguished space, offering a personalized experience. Huawei is committed to Spain to create a ' complementary network of locations providing exclusive services to its customers '.
Each of these Huawei stores will be unique and special and will be aimed, mainly, at offering different experiences to consumers who come to them. They will be different from each other, both in size and in the services offered, based on their physical location.
The space that Huawei will open soon in Madrid will consist of two floors, with a total area of 1,100 square meters in the nerve center of the city, Gran Vía. This will become the store for the largest brand in Europe. Visitors to the store will be able to test the camera of the Huawei terminals, taking pictures from an area overlooking the Plaza de Callao.
Huawei's store in Barcelona will be smaller, with a total area of 750 square meters divided into two differentiated floors. It will be located inside a designated building in the most important commercial area of Barcelona.
The two Huawei stores will offer the user a ' personalized consultation service '. This means that the client will be able to know in depth the latest news of the brand, in addition to all the range of products and accessories of the same and advice for use. Activities such as holding events with special guests will also be held in these spaces. The second manufacturer of smartphones in sales worldwide thus strengthens its commitment to Spain to continue offering its products.