Things are not going well at the home of the Taiwanese HTC. As has been seen in this last quarter, sales are not going from strength to strength. Furthermore, the company itself has already commented that losses are expected to be expected again next year. Of course, she herself has been the one who has mentioned what could have been the causes of these bad results.
Although the company itself indicates that the HTC One has sold more than previous models, they have not been able to prevent the financial results of this last quarter from being quite poor: they have only achieved a 1.5 percent operating margin, and that it has translated into 2.8 million dollars. However, this figure has confirmed what was seen for months: the company does not raise its head.
To all this must be added that the company itself has predicted losses for the next quarter, and this operating margin may be zero percent, or negative 0.8 percent. Therefore, and as The Verge has indicated, results that could place the company at the levels of the year 2002 when it went public.
However, they have also commented that for the fourth fiscal quarter of the year this downward trend could change. Recently the manufacturer's latest bet was presented to the specialized press: HTC One mini, a model that is in the average table of equipment and where this offer is currently non-existent.
And, even though the HTC One is a very complete terminal and at the design level it impacts, it is not possible to base the entire business on a single team, something that the manufacturer has pointed out and that will be compensated in the coming months with the launch of new teams. On the other hand, another factor that HTC points to as a possible cause of these losses is the severe crisis that is hitting all markets.
Although the strategy that the Taiwanese has taken in recent months has not accompanied these results at all. It should be remembered that HTC was in charge of working, side by side, with Facebook to launch a team based on the user interface of the Internet giant (Facebook Home), and which was shown under the name of HTC First.
However, the euphoria of the initial launch did not last long: the AT&T operator returned all the inventory to HTC and finally it was not put up for sale. This team met the needs of a customer group that was, perhaps, "obsessed" with the social network and its use was intensive. It should be remembered that the entire current catalog of advanced mobile phones that are sold in the market have access to the social network, so sustaining the entire operation around Facebook could be one of the main mistakes.
Now we just have to wait for the next results and find out if the company has made a mistake in its forecasts. And, above all, with which terminals it will surprise ”” and encourage ”” the public, so that they decide on one of its Android-based devices. HTC also sells terminals with Windows Phone, but in this sector Nokia is the main protagonist.
