Samsung is the world leader in mobile sales, followed by Nokia. This was indicated by the Gartner consultancy in one of its latest studies. But as a good leader, the Korean firm does not want to rest on its laurels and what will it do in the coming months? Well, as indicated by its new Executive Director in the presentation of his new position, Samsung will focus on enhancing its own software.
For some years now, Samsung has hit hard in the mobile market, especially in that of smartphones or smart phones, with its particular Samsung Galaxy family. Last year, between the previous flagship (Samsung Galaxy S2) and the new Samsung Galaxy Note ”” pioneer in opening a new market sector ”” added sales, worldwide, of 57 million units.
With the arrival of the Samsung Galaxy S3, the current first sword of the company, the interest of users in the terminal was also noted: up to nine million units were reserved before it was put on sale. But beware, in addition to displaying a new design and with a larger format than its predecessor ”” 4.8-inch diagonal screen ””, there were other aspects that would also attract the attention of the consumer: the new functions. It is more remember that the slogan of presentation of the terminal was the following: " Designed for humans ". Perhaps one of the first clues as to where the strategies of the future would go.
The new CEO of Samsung, and according to The Wall Street Journal newspaper, has made special emphasis that the company will continue to bet on an optimal development of the software that its terminals have installed. A great example would be S Voice ”” the personal assistant of the Samsung Galaxy S3 ”” or the renewed TouchWiz UX Nature user interface . Although of course, the design section will not be neglected either; a recent study indicates that the female sector opts for large terminals with a slim and attractive design.
Nor should we forget that Samsung also entered the field of applications, more specifically in the field of instant messaging applications with the creation of its own platform: Samsung ChatON. This application is installed "" as standard "" in the latest terminals of the manufacturer, although from Google Play the remaining Android users can also benefit. What's more, just a few days ago, Samsung ChatON also made an appearance in the Windows Phone store.
And this latest movement could indicate that the Asian giant is interested in expanding its domain and betting on future terminals with Microsoft's mobile platform, in addition to continuing to try to position its own Samsung Bada operating system: icons that were presented next to the Samsung Wave terminal and that today it would be merged with MeeGo "" the operating system that can be found in the Nokia N9 "" giving way to what is known as Tizen, a platform that could be seen in a few months.
