Estimated sales for the iPad 2 this past quarter have dropped from 16 million units to 13 million units. Apparently, the latest device from Amazon, the Kindle Fire, would have been one of those responsible for this drastic decline, especially during the period of last Christmas. To be more specific, the Kindle Fire would have stolen between one and two million sales of the Cupertino tablet.
This has been commented by an analyst at Morgan Keegan. He explained to investors in a note that the Kindle Fire has been successful this past Christmas and that his estimate is that the Amazon tablet would have stolen up to a couple of million sales from Apple's ubiquitous iPad 2. His estimate was based on sales predictions for the last quarter of last year 2011.
On the other hand, Amazon commented in its press releases that its low-cost tablet was being received very satisfactorily in the consumer market and that in the past holidays, up to four million units would have been sold, thus achieving a historical record for the most important online store in the world.
In addition to the price difference, which is obvious - the Kindle Fire costs 153 euros to change, while the cheaper version of the iPad 2 costs 480 euros - other reasons are also postulated. One of them is the age of the Apple team, which already reaches almost a year of life, while the Kindle Fire is the novelty of the moment and was presented last November. In addition, the Amazon catalog has no opponent at the moment, and its operation is fast and efficient; Another reason why the Kindle Fire could have been this success.
