While we continue to wait for the Californian Apple to pronounce on the launch of the iPad 3 "" or iPad 2S, as recently it has become popular based on a series of rumors "", the terminal with which the apple firm continues to capitalize the market of tablets is the iPad 2. However, the undisputed leadership that he maintains has found in the economic and complete Amazon terminal a rival that, although it is not currently a firm threat, can certainly become a problem for Apple's aspirations to maintain the trajectory that comes holding.
We are talking about the Kindle Fire, a tablet that for $ 200 -about 155 euros, at the current exchange rate- encloses in a seven-inch screen format all the functions that we could expect from a device that concentrates most of its possibilities in communication with the cloud, as well as in the wide catalog of services provided by Amazon ”“ videos, music, applications, books, etc ” Thus, the value for money of the device becomes the main argument of the Kindle Fire.
It is not surprising, therefore, that with these approaches, the Amazon terminal has become a headache in Apple's aspirations to eagerly devour the market share of tablets worldwide.
And is that although the iPad opened this new category of product and is in fact currently the most popular tablet on the market, its share of the pie has fallen more than ten percent from one year to another. Thus, during the fourth quarter of 2010, the tablet of Apple held nearly a 70 percent share of the sector "a" 68.2 percent, specifically "" while in the same period of the year past his presence fell up to 57.6 percent, according to data from Strategy Analytics.
In fact, the market share of Android tablets has grown by 10.1 percent compared to the last three months of 2010, reaching almost 40 percent of the total for the sector. It should be noted that the Kindle Fire, which was made available to Amazon customers in mid-October, is currently only sold in the United States, so during this 2012 it could become a serious headache for Apple in the event that its commercial distribution is internationalized.
