The Samsung Galaxy S3 does not give in to the iPhone 5. That is one of the readings that is extracted from the data scrutinized by the Localytics consultancy, which has analyzed the sales of the South Korean firm's phone during the third quarter of 2012. The study is not trivial: the expectations of the presentation and launch of the new Apple terminal were welcomed in the market with uncertainty for the Samsung Galaxy S3, whose sales could have stopped dead in the face of the demand that pushed the iPhone 5 to the top of the sector.
But it has not been that way. The public of both devices seems to have definitely polarized, and only in the week prior to the presentation of the iPhone 5 was when the Samsung terminal stopped its sales escalation process. Not even the alleged bad press that rained down on the Korean after the unfavorable verdict in the California patent case marred sales of the Samsung Galaxy S3. So much so that even in that week "" the one between August 21 and 27 "" the device showed the highest growth peak, with 16 percent. The next milestone of the quarter is precisely in the week of presentation of the iPhone 5 ”” between September 11 and 17 ””, when the Samsung Galaxy S3 registered an increase of fifteen percent.
The latest data reflecting the study of Localytics point out that sales of the Samsung Galaxy S3 grew by nine percent during the last week of the quarter "" precisely what we have left the back "" and this despite the excellent results which is manifesting the iPhone 5 during its first two weeks of launch, whose sales number in the millions. This goes to show that the market has positioned itself, as we say, in a clearly polarized trend, with users who are located on both sides of the barrier and undoubtedly opted for the Android and iOS ecosystems.
Once the uncertainty about how the market would react after the launch of the iPhone 5 has been saved , the support that the public is giving to the Samsung Galaxy S3, a mobile that has already sold more than 20 million units in just 100 days, is resolved , and whose expectations place the total business for 2012 at about 30 million units. However, in view of the fact that the new Apple phone has not made the Samsung device fall back in sales, the forecasts could be revised upwards, to the delight of the guys from the South Korean multinational.
Meanwhile, the Samsung Galaxy S3 will continue its trajectory in the company of those who are anticipated as a pair of terminals of the same exception in their own catalog. On the one hand, the Samsung Galaxy Note 2, the team with the 5.55-inch super screen and the most powerful processor on the market; on the other, the arrival of a new device that would come to review what we know in the Samsung Galaxy S3, although in a small format, and that according to rumors, could be presented in just a few days.
