Despite the great pace that it presents when it comes to the development and launch of smartphone models, the Taiwanese HTC is not going through a good time. Its recent HTC One range is not responding to market demands as they would like, and not in vain, not a few units of the HTC One S and HTC One X are being criticized for flaws and errors in their design that are overshadowing a year that they wanted to face with a lot of push. The results, on the other hand, are forcing the company to continue with the headwind.
As has been known, the financial results for the second quarter of the year show worrying drops in sales if comparisons are made with the same period of the previous year. For sample, a button.
Although between the months of April and June 2011, the Asian company recorded sales revenue of 4.32 billion dollars "" about 3.43 billion euros, at the current exchange rate "", in the second quarter of This year the figure marked on the Taiwanese box was 3.05 billion dollars "" about 2.43 billion euros, at the current exchange rate "". In total, as can be seen , some one billion euros have been left by the way, which gives a good account of the extent to which HTC must take seriously the reasons that underline the decline in revenue while the smart phone sector grows.
But there is not the thing. The net profits of the company also significantly reduce their intensity. Up to 57 percent stopped winning HTC in the second quarter of 2012 compared to the figures recorded in the same period of 2011. Let's see it in more concrete balance sheets: during the spring of this year the Taiwanese company has thrown an incoming balance of 248 million dollars "" just over 197 million euros, at the current exchange rate "". At the moment, from the top management of HTC they have not commented on this data, which repeat the idea that something is not working in the strategy of the Asian company.
With a large catalog of devices, HTC is one of the five most important companies in the sale of mobile phones at the moment, despite having a catalog made up only of terminals in the so-called smartphone category. However, the losses in units sold that it has been registering endanger its presence in the ranking in favor of other Asian manufacturers that have been going strong, such as the Chinese ZTE or Huawei ”” firms that until now had focused on the business of terminals of white label, but this year have opted for own - brand devices, marking ambitious plans for the coming years. ""
At the top of the table, Samsung and Nokia maintain a leadership that, in the case of the Korean, is more decisively shielded after the count of each quarter. The Seoul- based firm is once again breaking records, and thanks to a complete and very successful portfolio ”” with the Samsung Galaxy S3 at the helm ””, it is expected that, in the absence of official confirmation, it will record a revenue margin of 79 percent higher than what it presented last year at this time.
