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It is not a secret for anyone that smartphones are used less and less as phones and more as smart . We can see it with the rates offered by the different telephone operators: most have unlimited minutes and calls at zero cost, which comes to tell us that we are making less and less. We could see it a few years ago with SMS, and today the shipping cost is practically free in a large number of operators. Thanks to a study published by Smart Mean Analitycs we can confirm what we had been assuming from the beginning: we are making fewer and fewer calls.
WhatsApp surpasses traditional calls: almost 95% of use in Spain
The study published today by Smart Mean Analitycs makes it clear: calls are being banished by messaging applications such as WhatsApp, Telegram and to a lesser extent, Gmail.
According to the data published in the original study, more than 94% of users (specifically, 94.8%) use WhatsApp to communicate with other users. In second place, the Calls application follows, with a usage share of 72.7% and a downward trend that leaves us 0.8 points less than the previous quarter. WhatsApp has also experienced a similar drop, 0.6% compared to the three months preceding the study.
In contrast, applications such as Gmail and Telegram increase their share of use compared to the decline of traditional communication applications. With a share of 68.7 and 18.9%, both applications have experienced a growth of 1.6 and 5.6%, not inconsiderable considering that WhatsApp is the queen of messaging apps in Spain.
Another data of the study to take into account has to do with the use of SMS. Far from falling into disuse, the traditional way to communicate between devices has a share of 60.6%, about 2.4 points less than the previous quarter. Applications such as Skype and Facebook Messenger Lite also drop with a decrease that borders 12 and 9% in both cases.
What is undoubtedly a fact is that users are increasingly opting for communication channels where active communication from both parties is not required. If the current trend continues in the next two years, only half the population would use calls to communicate, an encouraging figure for companies - and not so much for society -.
