Table of contents:
The latest statistic from We Are Social in collaboration with Hootsuite gives us an X-ray of the average mobile phone user, as well as an image of the entire set of users in this market. And is that thanks to this study, we can see to what extent, in almost 10 years, the smartphone has managed to settle in our lives, and has no intention of leaving.
Mobile use, in numbers
And it is that, in a world with 7,500 million people, there are more than 5,000 million mobile phones. Shocks, right? Of those 5,000, almost 3,000 are active social media users. And in a world where 50% of the world's population connects to the Internet, connections are distributed almost equally: 41% do so through computers, and 54% through mobile phones.
This amount represents an increase of 20 percentage points from last year for mobiles, and a delay for computers. Undoubtedly, this trend will continue, and over time we will see how the connection through computers will end up being residual, compared to that of mobile phones.
Average user radiography
With more than 5,000 million mobile phones in the world, the study shows us that there are more than 8,000 million mobile connections, that is, SIM cards. Doing a calculation, we get to 1.5 SIM cards per person. It is obviously a theoretical mathematical exercise, but it allows us to see how close we are to getting to the two individual connections. Of these mobile connections, 55% are from smartphones, a sign that the 'traditional' mobile phone still has a useful life, at least from a global perspective.
Regarding operating systems, few surprises: Android is used by 73% of users, Apple by 20%, and the rest is for outdated or endangered systems (such as Windows Phone).
However, one of the most interesting data is related to mobile data spending. Increasing month by month since 2012, we currently find an average of 2.3 GB per user per month. Keeping this increase constant, current rates such as Movistar's # 2, Vodafone's Mini S or Orange's Speech would become obsolete. The business is now therefore in the connections with a large number of gigs to connect.
Therefore, there is no doubt that the penetration of mobile use is already total in our society. And if it was not obvious walking down the street or looking at people waiting for the bus, now the numbers corroborate it.
