A study carried out by the financial consultancy Gartner, ensures that the sale of smartphones worldwide has increased by 3.9 percent in this past first quarter of 2016. Among some of the most relevant data of the study carried out by the British company, It is worth noting the bad figures of Apple. And it is that the company of Tim Cook can not hang the medal this time as it had been doing in the usual way since the figures do not accompany. The number of iPhones sold by Apple this first quarter is almost 52 million units, compared to more than 60 million that were sold in the same period last year. It seems that Appleit has not managed to unseat its most direct competitor, Samsung, in emerging markets such as Asia , who, on the other hand, has kept the same number of units sold.
One of the big winners in this study is the Chinese company Huawe i, which has increased its market share by 2.9% and claims to have sold 10 million more units than last year. Oppo also performed well this quarter, moving to number 4 in the ranking with unit sales growth of 145 percent. Like Huawei or Xiami, Oppo achieved this growth thanks to its success in China. Huawei also benefited from strong demand for smartphones in Europe, America and Africa, while Xiaomi and Oppo increased in emerging markets such as Asia and the Pacific, growing by 20% and 199% respectively.
Lenovo has directly disappeared from the ranking, having decreased by up to 33% its sales of smartphones and by up to 75% in potential markets such as China that is still led by local brands. Lenovo is also struggling to bring synergies to Motorola's device business by optimizing costs and profits for both brands.
More data that we can highlight from this study would be, for example, that 78% of the gross mobile phones sold during this first quarter corresponds to smartphones. The operating system that leads sales is Android, which has increased sales compared to iOS. The data is not encouraging at all for App him, but without a doubt the biggest loser in this race is Windows, whose operating system, Windows Phone, has fallen more than 50% in the last year. Moreover, after all this time accompanying Widows Phone, Nokia announced a few days ago that it would return to producing phones with integrated Android, a blow that would end up harming this operating system. Nokia's decision comes from the fact that sales of Nokia Lumia have plummeted in the last quarter . Of this terminal, only 2.3 million units have been sold, which is 73% less than in the same period of the previous year and everything indicates that this collapse in sales is due to the operating system, which seems not to finish curdling among the public.
