Tell me what applications you have and I will tell you who you are. That is the main conclusion of a study carried out by Nokia, and that has had the participation of sociologist Trevor Pinch. The research, in which some 5,200 users from up to ten countries around the globe participated, sought to analyze the impact of the current generation of customizable terminals on customer habits, something that has been translated, firstly, in the way they that the mobile can come to represent the personality of the user depending on the applications he has downloaded.
And it is that without going any further, more than half of the respondents have stated bluntly that the applications manage to improve certain facets of their lives, whether in the workplace, in leisure and travel or in their own homes. Something very surprising, no doubt. And that's not all. The applications even serve to reveal our nationality. Thus, Germans are more likely to download programs such as flashlights or alarm clocks, while Indian citizens prefer business applications and Brazilians prefer all kinds of music-related content. It seems thattopics go hand in hand with applications.
One of the questions that is most tested when a study of this type is carried out points to the activity of the user with their applications. In other words, do we use all the applications we download or do most of them end up in oblivion? At this point, again, there is a diversity of perspectives depending on where on the planet users are surveyed.
One in four British citizens eventually stop paying attention to their applications , making up the broadest national segment in this regard. On the contrary, in India fourteen percent of those interviewed do not doubt it and assure that they use each and every one of the applications that have been downloaded on their mobile.
And unsurprisingly, when the most downloaded apps are analyzed, surprises are missing. Games, social networks and music are the most demanded contents , while the most used almost fully coincide, with one caveat: users end up using more applications related to utilities than those dedicated to music.
Focusing on Spain, almost more than two thirds of users accumulate up to 30 applications on their mobile. In this sense, men are more prodigal in getting new content than women, although the trend is almost balanced. Furthermore, almost half of users (47 percent of those surveyed) associate downloading certain applications with an improvement in their lives. And if someone thinks that the Spanish are rather poor in this of the downloads, perhaps they will find a surprise. Those who only download free programs are a minority, although by very little: 45 percent never go through the box to personalize their mobile.
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