Nothing is unbeatable. And one of the proofs is in the lightning drop of firms like BlackBerry. Today (tomorrow we will see), the first position in the market for smart mobile operating systems is taken by Google. Android leads in this segment, and it does so in a practically undeniable way. In Europe, more than 70 percent of smartphones carry this platform, being the most grateful market for those from Mountain View. The situation is more balanced in the United States, where the ratio between Android and iOS is roughly 55-39 percent.
However, where the proposal of the little green robot has hit hard is in our country. Of the five large countries of the Old Continent, Spain is the one with the highest density of Android terminals. No less than 90.8 percent of activated smartphones in the national territory work with the Google platform. For this to be somewhat more illustrative in comparative terms, the second European country in penetration of this system ”” and with a very similar Android-iOS ratio ”” is Germany, and there the percentage of devices with the Mountain View environment reaches 78.7 percent.
The health of Android in Spain is good, we say therefore, and that is not good for the rest of the platforms. Apple's is the second in presence, but it does so with a much lower margin: only 5.3 percent of smartphones are from the iPhone brand. The biggest hit in the data we cited, from a Kantar Worldpanel ComTech study, is BlackBerry, whose operating system accounted for just 0.7 percent of the national share of mobile operating systems in August 2013, the sampling deadline. of this report. Given this perspective, in addition to Google, another manufacturer can be awarded with applause for the situation: Microsoft. Those of Redmond are placed as the third option in the market, representing 2.2 percent, although they express the lowest growth of the three platforms that extend their margin.
And it is that Android is not only the number one system in Spain: it has also experienced the highest absorption of users in the sector, expressing a rise in its share of almost six percent compared to August 2012. Windows Phone has been the most humble in this sense, growing only 0.1% to reach 2.1% in our country and 5.1% worldwide. The iOS system is also second in this section, acquiring 2.5 percent more users compared to August 2012. And as we said, BlackBerryis the one that bleeds out. Although during the summer of last year its operating system was the second in the new country with 5.6 percent, in 2013 its presence has plummeted with a loss of 4.9 percent.
All in all, the conclusions drawn from this data suggest a long-term dominance of Android in this market. You can also talk about a significant growth in iOS, which extends distances from Windows Phone compared to what was seen last year. However, during the second quarter of the year Microsoft and Nokia have reversed the Windows Phone strategy in favor of the market for mid- range and low-end smartphones, with which the results that could be given at the close of the next market scrutiny in the analyzed period by Kantarcould show a change in the trend in favor of what is today the third platform for smart phones in our country.
