As we are on the way to the third anniversary of the introduction of Windows Phone, Microsoft's system for smartphones is a source of joy for the Redmond company. It is already the third largest platform in terms of user volume, taking the position from BlackBerry which, incidentally, is not going through its best moment. However, do not detract from the creators of Windows Phone. The platform has a series of points that make it especially attractive, especially in line with the policy with which the Finnish Nokia is promoting the expansion of the operating system in the market. Let's calmly look at five of the keys that can determine that a user opts for a terminal with Windows Phone.
Simplicity with a high degree of customization
We are going to focus on Windows Phone 8, which is the most recent version of this environment. Since Windows Phone 7, Microsoft has made simplicity an emblem of its mobile operating system. The main screen uses the Metro interface, composed of a series of boxes that are arranged in squares and rectangles that can be configured in three different sizes. These boxes, or tiles, are the icons that serve as buttons, but at the same time, they can have animations that come to life on the screen, adding liveliness and dynamism to the general appearance.
A second screen gives access to all installed applications and utilities, arranged in a vertical list that is ordered according to chronological installation criteria. In other words, the last thing we have downloaded is at the bottom of the list. Once inside the applications, the navigation between the options is arranged in sections that are presented following horizontal sweeps, allowing to move between the different sections very quickly.
Integration with Microsoft services
The home operating system for computers is above 91 percent according to data from NetMarketShare, and the company's office suite (Word, Excel, Powerpoint, etc.) is a reference in the market. Thus, many users will be pleased to know that communication between Microsoft environments with Windows Phone 8 is optimal, so those who work with this type of programs will see a great ally in the mobile platform. It also has other services that are perfectly integrated into the Microsoft ecosystem, such as Skype or Xbox Live.
Multi-account services
Although Android, iOS and BlackBerry 10 offer a good and complete user experience in terms of integrating all the accounts installed on the device (Gmail, Facebook, Twitter, LinkedIn, WhatsApp...), the power of Windows Phone in this section win by points in combat. In addition to combining very satisfactorily all the user's social networks in the same section, when concentrating conversations Windows Phone offers a lot of order and comfort, so that we can have interactions with a contact in the same section regardless of the channel used, either WhatsApp, Facebook, Twitter, SMS or through any of the email accounts.
Applications
To be honest, Windows Phone is still a remarkable distance from iOS and Android in volume of downloadable applications on the virtual shelves of your store. But this comparative argument becomes inconsistent when we verify that practically all the most popular utilities and games that the user may demand are available. Perhaps Instagram is the great absence, and alternatives such as Itsdagram or Hipstamatic have been designed, which, although they offer a similar experience when it comes to the use of filters, lack the depth of the well-known photographic app in its community dimension.
Parental control
Both Android and iOS have applications at their fingertips that protect certain spaces on the terminal to prevent unwanted use. In the case of Google's system, tablets that work with the most recent version have a multi-user configuration profile that, broadly speaking, has certain similarities with what Windows Phone comes standard. What the Microsoft environment offersit delves into the concept of parental control, so that when the mobile phone falls into the hands of the user's children "" or any other person "", it does not have access to all the system's contents. This will be especially interesting when it comes to blocking access to the application store or documents of great importance, in order to avoid unnecessary scares.
