▶ What does sponsored mean on Amazon

You don't have to spend a lot of time browsing the Amazon app to come across a sponsored product in your catalog. It is natural to ask the question about what does sponsored on Amazon mean when you see that in every search items of this type always appear in the search results.

Sponsored products are those that certain brands that sell on Amazon want to promote, giving them greater visibility. They are the equivalent of the ads that we can find in any application, although in this case it does not direct to an external website, but shows another product from the Amazon catalogue. These products are differentiated in the search results with the message 'Sponsored'.

Why sponsored products appear on Amazon

The reason that explains why sponsored products appear on Amazon is because the platform itself offers this service to its customers. In this way, any seller can hire these ads (whose cost is fixed per click) to position their products in any search and to appear more discreetly than with an advertising campaign itself.

The Amazon Ads service offers sellers several options to promote their products, so we can find a specific item sponsored or the complete mark.This tool makes it possible for both SMEs and large companies to make their products appear in the search results of any user regardless of the rating or price filter that they use in their searches.

Are Amazon Sponsored Products Better?

Given the remarkable visibility, another reasonable question arises: Are Amazon's sponsored products better? There is no direct relationship between the fact of being sponsored or not, since any seller can contract any of the different forms of Amazon sponsorship without their reputation or the quality of the products having any influence.

This does not mean that sponsored products are of worse quality than those that are not: some will be a good choice and others will be better ignoredabsolutely.The only difference is that, being sponsored, they will appear in your searches (as long as they are related, sponsored sneakers never appear when you search for a sweater) in a prominent position.

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In short, it is the task of the user browsing the application to discern whether these products are worth it or not Amazon merely points out that they are sponsored products, and the nature of the brands that contract sponsorships on this platform is very different, so you can find yourself from a cutting-edge clothing brand to a small business looking to gain a foothold in an ecosystem as competitive as Amazon.

The best way to check if an item is worth buying is to go into detail in each item and read its description If It is very complete and there are also positive (and legitimate) evaluations by users, the purchase does not have to be risky.

It should also be taken into account that SMEs that are taking their first steps may not have as many reviews as a brand already established in the market. In this case, check that the description is well detailed (automatic translations are usually an indicator not to take risks), that there are a good number of photos and that the information about the brand itself also arouses some confidence.

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