▶ 6 curiosities about Shein that you surely did not know

Shein is one of the most popular online stores in recent years. Its large catalogue, the presence of sizes of all kinds and, above all, its low prices have caused a sensation among buyers from all over the world. But, although the store is already quite popular, there are still some curiosities about Shein that not many people know, and that are interesting to know what is behind their prices low.

If in addition to buying the latest outfits you want to know what's behind your favorite store, we encourage you to read this article to get to know it a bit better.

Who owns Shein?

The owner of the popular fast fashion store is YangTian Xu, better known as Chris Xu. He is a businessman born in the United States but of Chinese origin, which is why he would decide to take a business that has turned out well to his country of origin.

Chris Xu is not given to interviews, so we don't know much about him. What we do know is that Shein began as a project within a marketing campaign for the company Nanjing Aodao that ended up exceeding all expectations and becoming the empire that we know today.

Where does the name Shein come from?

Many think that Shein is a word in Chinese that we don't understand in these parts. But the reality is that it is not so. The project of an online store with cheap prices was born in 2008 under the name of SheInsideAnd later the name was contracted a bit to be more commercial and easy to remember. Therefore, the name of the online store does not come from Chinese but from English.

Where are the Shein stores?

Shein's headquarters is in Nanjing city, east China. However, its general stores are located in Foshan, in the province of Guangdong, also in the Asian giant, although today they are not the only ones.

And the fact is that Shein currently has a large number of stores spread across different parts of Europe and the United States Therefore, Although most of the clothes we order still come from China, it is also possible that the journey that the garments have made to reach our house is a little shorter.

Are there physical Shein stores?

Shein's business model consists exclusively of online sales. Therefore, it is not possible to find physical stores of the brand anywhere in the world.

Yes we can find pop-ups in some big cities, which allow us to buy Shein clothes in person for a few days. In Spain, we have found initiatives of this type in Madrid and Barcelona.

Why is Shein so cheap?

Part of the explanation for Shein's low prices lies precisely in not having physical stores, which makes maintenance costs of business are much lower.

But they also choose to sell low-quality clothes, with much cheaper raw materials than more expensive brand garments . The idea is that if something you buy at Shein breaks down soon, you won't have any problem buying new clothes.

Does Shein sell more than Inditex?

Shein and Inditex are currently in a great battle to see who sells more. Amancio Ortega's brand continues to dominate the low cost fashion market, but now with less margin.

For example, in 2020 the influence of the pandemic led many users to prefer online shopping to shopping malls . And at that time, Shein surpassed Inditex in the number of sales achieved in a year.

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