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BeReal is the trending app all over the world. Instagram and Snapchat have already begun to copy this social network that has positioned itself strongly in 2022 among the youngest. This success has made all eyes fall on the top management and want to know who is the founder of BeReal, the new alternative to Instagram that is succeeding with its allegation against the posturing.
Unlike the other big social networks, BeReal comes neither from Silicon Valley garages nor from China or Russia.Alexis Barreyat and Kévin Perreau are the co-founders of a platform that has managed to gain a foothold in a market that seemed immovable from neighboring France, and has done so with its commitment to recover naturalness. At the same time as fighting against Instagram or TikTok posturing, BeReal also has an addictive component thanks to that notification that tells you when it's time to post your photo with both cameras, which boosts FOMO or fear of being left out. something.
Barreyet responds to the shadow developer profile Its presence on social networks is minimal, without posting on Instagram and limiting itself to recommending content from third parties on Twitter or LinkedIn. With a professional past in Go Pro and fed up with the drift of social networks, in 2020 opted to develop BeReal, which has taken the big leap two years later, passing from being a minority alternative to Instagram, like Poparazzi, to being a threat (or source of inspiration, depending on the approach) both for Instagram itself and for Snapchat, still widely used in the US.USA
For his part,Kévin Perreau also left his job as project managerat the French consultancy Opteamis to embark on the adventure with Alexis Barreyet. Since then, the application has been consolidating in France, especially during the second lockdown in November 2020, and little by little it has made the leap abroad thanks to the money raised in two rounds of investments.
David Aliagas, the Spaniard who works at BeReal
Part of the current success of this social network also corresponds toDavid Aliagas, the Spaniard who works at BeRealfrom the first steps of he. Aliagas, 22, caught the eye of the BeReal project very soon, and tried to contact Barreyet through Instagram, a message that the founder of the app did not reply to, according to Vozpópuli .
When she did she caught the attention of BeReal managers it was with a viral video on TikTok in which she explained how the social network works In that video from June 2021, with more than 400,000 'likes' to date, he highlighted that the UK university where he was studying was a success, and in the comments you can see the interest that aroused among his followers, who wanted to know more details about the application.
@david_a_cIn my uni?? He's doing a lot of it and it's funny to see what all your friends do at random moments of the day haha parati more on ig.david_a_c
Since then, David Aliagas is one of those in charge of implementing BeReal worldwide expansion strategy. In his LinkedIn profile, he highlights how the antipostureo social network has reached the top of application stores in markets where it had no presence, such as Spain, the United Kingdom or Australia, with Asia being the company's next major objective.
Other articles about BeReal
How to delete my BeReal account
How to put the location in BeReal
How to take a screenshot in BeReal without them noticing
How to configure who can see my posts on BeReal
