▶ What is BeReal
Table of contents:
- How BeReal works
- How to create a user account in BeReal
- Who are the founders of BeReal
- Reaction of its competitors
- Other Application Articles
We live in strange times. Instagram influencers want the social network that launched them to stardom to stop copying TikTok; TikTok enjoys the attention of generation Z in its application (except in the US, where a veteran triumphs) and new social networks are emerging that in turn want to differentiate themselves from Instagram and its world of color and fantasy. There are more and more people wondering what is BeReal, the alternative social network to Instagram posturing that is beginning to attract more and more followers in Spain.
| Data sheet | BeReal |
| Release year | 2020 |
| Founders | Alexis Barreyat and Kévin Perreau |
| Platforms | iOS and Android |
| Daily active users | 10 million (August 2022) |
| Accumulated Downloads | More than 53 million (September 2022) |
| Available languages | Spanish, English, French, German, Italian, Portuguese, Japanese and Korean |
| Web page | bereal.com |
BeReal seeks to differentiate itself from Instagram and TikTok, and in the AppStore they even add a notice: "BeReal will not make you famous, if you want become an influencer you can go back to Instagram and TikTok”. Although this may be true, those who have catapulted BeReal to fame this year are top-level influencers such as Rosalía, current queen of virality in Spain, or Tyler, The Creator, another regular user of the platform.
How BeReal works
The question about how BeReal works arises as soon as the application is installed, since the user quickly receives a notification informing him that he has two minutes to capture your BeReal.This alarmist notice opens a window of time for you to take a photo that your mobile will capture with its two cameras, the rear one and the selfie one, being able to share with the whole world (or just with your friends) what you are doing at that very moment . The BeReals you make can be shared directly on other social networks such as Snapchat, Instagram, Twitter or Facebook, as well as being able to download them to your phone.
This narrow window of time that BeReal provides to upload content seeks to complicate the excess production that photos have today in Instagram. No more eccentric poses and crazy filters, simply because there aren't any in BeReal. Only one photo is published a day, thus maintaining a greater 'purity' compared to other networks in which content creators polish even the smallest detail of their photos and videos.
In the event that a user does not publish a photo when they receive the notification, nothing happens, since they will be able to publish it later. This causes many to decide to wait for something worthwhile to happen in their day to be published (taking a photo at the desk while working will be very real, but hardly interesting to the world).
In order for the user to be able to see other people's BeReals ('Discovery' section) they will have to upload their own first. When you see them, you will be able to react with a Realmoji, you will no longer be able to send the typical and almost automatic 'Like', but you will have to send your real reaction taken with your camera.
How to create a user account in BeReal
Those interested in finding out how to create a user account in BeReal will not have too much difficulty.When you install the application and skip the first messages that briefly explain how the platform works, the steps to follow will be displayed. You have to add the full name, a date of birth, associate a telephone number (you will receive a code to continue with the registration) and choose a username. Nothing from the other Wednesday in terms of social networks.
Once installed and with our active user, we can proceed to publish our first BeReal without filters or hardly any time to prepare something original At the moment, this social network is full of test photos (landscapes, desks, rooms...) but the most 'veteran' users are already beginning to show a surprising mastery of this new format of landscape and selfie photos.
Who are the founders of BeReal
The lightning success of this social network has immediately generated curiosity about who are the founders of BeReal The French Alexis Barreyat and Kévin Perreau are the two co-founders of the application that has been giving the most talk in recent months. Barreyat worked in the past for Go Pro and in 2020 he embarked on the adventure of developing this alternative to Instagram with anti-posture as the flag, and Perreau embarked with him, who left his job as project manager at the French consultancy Opteamis.
Although this social network has a strong French origin, Spanish talent can also be found in its organization chart. David Aliagas, 22, is one of those responsible for implementing BeReal's expansion strategy across the globe.With more than 50 million total downloads, the vast majority accumulated so far in 2022, their work is paying off.
Reaction of its competitors
BeReal was clearly born in opposition to Instagram, but TikTok has also reacted quickly to try to contain the rise of the French social network. The launch of TikTok Now endorses many of the fundamentals that have made BeReal so popular, albeit with minor nuances. Instead of having a two-minute window to take the photo, TikTok Now offers three minutes, and also allows you to record videos
Instagram did not remain immobile in the face of this irruption either,including an effect in Instagram Stories with which both mobile cameras are used, such like BeReal does. The difference is that Instagram does not establish a time limit, leaving space for the creativity of the users and that house brand posturing that was precisely the germ of this unexpected competitor in the social networking market.
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