▶ How to make your Twitter account professional
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The professionalism in the use of social networks is increasingly evident, so it is highly recommended to know how to make your Twitter account professionalIf you manage an account of a business or a public figure, the latest function that Jack Dorsey's social network has added is highly recommended.
To be able to change our user profile in a professional Twitter account, when entering the application we will have to click on our avatar located at the top left of the screen to display the main menu.We scroll down a bit and we will find the option ‘Twitter for Professionals’.
When accessing it, we will see a screen announcing the new function of the social network, and we will have to click on 'Accept and continue'. Next, we will be able to choose from a wide variety of professional fields the one that best suits our daily activity, from Medicine and He alth to Lawyer and Law Firms. Click on 'Next' once chosen and we will have to specify if it is a company or creator account (personal brand). These are the main steps for our profession to appear prominently on our profile without the need to use the Twitter bio
If we want to refine a little more once our account has been changed to professional, we will also have other options at our disposal. We will be able to choose topics to follow, something that we already specified in previous articles and that was already part of Twitter's functions, and further customize our profile (avatar, cover photo etc).
Please note that not all Twitter accounts will be eligible to switch to a professional account Those users who have violated the terms of use of the social network on more than one occasion will not have this possibility, as well as those people who use Twitter to have a parody account, of fictional characters or pets, even though these are a business in itself and attract millions of followers. followers in other networks.
What is the use of making my Twitter account professional
Many users already used their profile professionally and wonder what is the use of making my Twitter account professional Beyond that It was already the use that was given previously, it is convenient to make the most of each new Twitter function, since this will help to position our account with greater clarity and, therefore, that it appears in search engines as a recommendation for users who are looking for the services we offer.
In the same way, Twitter is constantly changing and evolving, so distinguishing our profile as a professional will be the first step of new functions that will allow us to promote and position our content much better through ads and be well positioned for the news that the platform introduces regarding electronic commerce, one of the next steps in the new strategy.
Twitter's efforts to catch up after falling behind other social networks are also one of the reasons why This new function has been introduced. Facebook and Instagram, owned by Meta, and TikTok already offered their users the possibility of differentiating between a personal and a professional account. If you already had an account on these platforms, these new features will not mean too radical a change for you.
Tweeters who also want to monetize their activity can also activate the monetization option that has already been implemented in recent months. In this way, the most loyal followers will have the possibility to leave you tips in case your content makes a difference or they want to support your business. In short, Twitter has jumped on the bandwagon of professionalization with conviction.
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