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New options do not stop appearing on the market. After the launch of Twitter Spaces and Facebook Live Audio Rooms, we now witness the battle of Clubhouse vs. the new Spotify Greenroom, what are the differences between both services live audio will be the key to discern who ends up dominating this market niche, still very much in vogue.
Spotify Greenroom is a new application that is already available on both Google Play and the App Store that allows all its users to create or join audio rooms, with the possibility of turning them into podcasts that can be uploaded directly to Spotify.Greenroom is based on Locker Room, an audio application originally focused on the world of sports, whose users will see a complete change of look when they adapt to the usual green and black of Spotify.
Spotify Greenroom's design is not very different from Clubhouse, the app that has set the standard in recent months. The participants in the rooms appear at the top with their round avatars and the audience that is listening to it are at the bottom in a smaller size. Mute options, moderation controls, and the ability to invite audience members to participate are available. The capacity of each room is 1,000 users, although Spotify plans to increase it over time.
An interesting difference with respect to other live audio applications is that you can enable a chat that the creator of the room can activate or deactivate at will.Also you can request the audio to transform it into a podcast when finished.
However, it is in the field of moderation where Greenroom can begin to make the deepest differences with respect to Clubhouse, since this is where this application has received a lot of criticism. All of the l content that is broadcast in the audio rooms will be recorded and stored on the Spotify servers, so if a user reports content considering it offensive or incompatible with the rules of use of the platform, moderators can resort to recording to make a decision.
Clubhouse, for its part, maintains that its rooms are temporarily recorded while you are live in order to attend to possible technical incidents, which implies less room for maneuver when moderating. The existence of rooms in which hate speech and anti-Semites were propagated have been a drag on Clubhouse's public image.
Greenroom will include monetization
Spotify also noted that in the future Greenroom will include monetization as well, which can be a big push to attract new users. However, the company has not yet specified further details about this initiative.
Spotify Greenroom has been available since last week for Android and Apple devices, although in some terminals you may still find the beta version in download stores. The application has been launched in 135 countries and represents one of Spotify's main commitments for 2021, with several plans to further enhance it in the coming months.
Clubhouse's delay in reaching Android, the poor reception of the live audio services of Twitter and Facebook and the little impact that alternatives like Stereo have had have left a Landscape that Greenroom can take advantage ofWill it become the universal choice for all those podcast lovers who want to publish their content live?
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