▶ How to view TikTok statistics

If you want to grow your personal brand or your business on social networks, you are interested in knowing how to see the statistics of TikTok They will allow you know what content rewards your audience the most and how to focus your strategies in the short, medium and long term.

If you have just landed on TikTok, you may be interested in knowing where the shots are going to know what type of audience you are targeting and what they want from youIn order to analyze in detail our performance on this social network, we will need to change our profile settings and make our account professional.Don't worry, this change is totally free, you won't need to take out your card.

To achieve this, we only have to enter the application and click on 'Me' on the menu at the bottom of our screen, to be able to select the menu that is at the top right (the icon with the three dots. Access 'Manage account' and then click on 'Switch to Pro account', where two options will be offered: 'Author', for individual accounts, or 'Company' , to create an account for your business.

If you choose 'Author' it will ask you in which category you would place your content and your gender, while in the Pro account of a company you will only be asked for the category .

Once you have made the change to your Pro account, you will already be able to access a new section with personalized statisticsIn 'Settings and privacy' you will now see the 'Creator Tools' section. Access this new submenu and you will find 'Statistics', where the application will offer you a summary of the audience data of your account and how the content you have been publishing has performed.

TikTok's statistics are divided into three sections:

• Summary: It offers you data on the evolution of the views of your videos and your followers. By default, the data offered reflects the activity of the last seven days, but it can be modified (28 days, 60 and custom period).
• Contents: The most exhaustive data offered by TikTok is related to videos. In this second tab you will find your most recent content and the one that has had the most impact. You can analyze the likes, comments, times that have been shared, where the traffic comes from and many more parameters.
• Followers: This tab only provides information for accounts that have more than 100 followers. If you overcome that barrier, you will be able to learn much more about your audience. In addition to demographic data, you will also be able to know what they are interested in, becoming a vital source of information for you to focus your content.

How to know who visits my TikTok

Many curious users wonder how to know who visits my TikTok Actually, there is no way to know if a specific account has viewed a specific video or another, but in the 'Followers' section of your statistics all your followers will appear separated by gender, country of origin, the days they are most active or what other tiktokers and artists they follow and listen to. In short, you won't know if the neighbor from the fifth floor is among your most fervent fans, but in reality it is more useful to know where your followers are from to personalize the content or at what times they visit your videos the most, to assess when to make a publication that breaks the like counter.

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