▶ How to do a giveaway on Instagram

Many brands use Instagram as a showcase for their products and services and as a space for giveaways. This social network has become an indispensable platform for the publication of images, videos or stories where different, creative and also advertising content can be shared. The giveaways carried out in publications are a simple way of promoting the brand. If you want to gain an audience and you don't know how to do a giveaway on Instagram, we'll teach you step by step.

On Instagram there are different types of giveaways.Among the most used are the raffle of comments, hashtags or mentions. In the comment section, it is established as a requirement to comment on the publication of the raffle, be it any text affirmative to participate or by answering a specific question. In hashtags, you need to comment on the publication by adding a hashtag that allows you to reach a larger audience. In the mention raffle, one or more friends are asked to be mentioned in the comment, a good way to reach more users, as these users are tagged.

Raffles are a good way to publicize a brand or service. The winner is chosen at random and there are many companies that use a website to manage the participation and the winners of these raffles. One of these websites that allows us to create draws in compliance with all the regulations is Cool Tabs.

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Cool Tabs to create giveaways on Instagram

Cool Tabs has an application called Instagram Giveaway that allows you to manage participation and select the winners of a giveaway that you have launched in your app account. Cool Tabs is paid, but it has a seven-day trial in which you can use all the functions to carry out raffles.

Before starting to create the giveaway you must take into account that Instagram does not allow you to create giveaways on personal profiles so if the giveaway you do it from a personal account you must change this to a company account. For company profiles, Instagram requires that they be associated with a Facebook fanpage.

To create a giveaway on Cool Tabs the first thing you need to do is post the giveaway information on your Instagram account. Then you must access the Cool Tabs website and register. Now you must click on the "Create Campaign" button located on the right side of the screen.Then select “Instagram giveaway”.

Now you will get two types of giveaway: organic or sponsored. The organic select it if you have not put any type of in your publication. In the event that you have put, you must select the sponsored.

To continue configuring the Draw you must connect with a Facebook account since access to the data of an Instagram account is done through FacebookIn addition to connecting it, accept the permissions so that Cool Tabs can collect the entries that are in the publication of your raffle. Once the Facebook profile is associated, you must select the Instagram user in which you are going to carry out the giveaway if you have several.

Now you only have to choose company profile and provide information related to the draw. Cool Tabs will ask you for the name of the campaign to identify the giveaway, the time zone where it will take place, the start and end date of the giveaway and finally the publication or publications on which you are going to carry out the draw.

When the raffle ends, all you have to do is go to the "Winners" tab in Cool Tabs to choose the winners through a few filters to see which participants have met the conditions to qualify for the prize.

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