What is the ClubHouse social network and why it is succeeding

If you still haven't gotten used to TikTok, you may be a little late, because we already have a new social network that is on its way to becoming the sensation of 2021. It's about ClubHouse, a platform where you can share ephemeral voice messages. Despite being still in beta, it has already become a phenomenon.

One of the best ways to define this social network is that it is something like the equivalent to podcasts to what Twitch is to streaming video In other words, it is a new way of letting your voice be heard so that others know your opinions. But the idea is not so much to create radio programs as to promote spontaneous conversations.

How to access ClubHouse

The first thing you should know is that, at the moment ClubHouse is only available for iOS. Therefore, if you have an Android mobile you will have to wait a bit, although with the boom that the app is having it is easy for it to arrive sooner rather than later.

And even if you have an iPhone, you won't be able to create an account any time you want either. You need a person who is already inside to send you an invitation, something that reminds us a lot of the days of Tuenti. When a person accesses the service, he initially has two invitations. But as we increase the actions we carry out in this application, we will be able to earn additional invitations.In this way, expectations are generated while interaction is increased.

How ClubHouse works

ClubHouse is a tool that is organized into chat rooms Once you are inside the application, you can choose if you enter any of those that are already created or if you create your own. These rooms can be private or public, which anyone can enter.

Once you are inside a room, there will be two levels of participation On the one hand there is the stage, to which the people belong who speak and the moderators. And on the other hand, the stall, where the users who have entered to listen are. But, at any time, any member of the stall can ask to speak and ask a question. The idea is similar to when we are in a conference, although it also has a lot to do with a group phone call.

A wide range of possibilities

The uses that can be given to ClubHouse are practically endless. Like any social network, we may end up using it mainly to share content with our friends. But the reality is that it allows us much more.

It can be an ideal tool for giving conferences, or even for giving online classes in these times when telematic teaching is becoming becoming something essential. There are also many famous personalities who are starting to use them as an additional means of communication with their fans. Oprah Winfrey or Jared Leto have already joined this last possibility.

The Secret to ClubHouse's Success

One of the reasons why ClubHouse is taking over is exclusivityThe fact that only iOS users can access it and that it is also by invitation makes users who have the possibility to access the service feel special because of it.

But we can't ignore either the hype and the pressure of novelty The fact that many people talk about this tool on other social networks like Twitter makes those who have not yet accessed it feel like they are missing something, which increases the desire to enter. Time will tell if it consolidates as a successful social network or if it remains a passing fad.