This is how long the new TikTok videos will last
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Aren't you sick or sick of the most interesting videos ending up being cut and you have to visit the creator's profile? Well, this could be about to change on TikTok. The company is testing a new video format that extends its duration up to three times more than the usual 60 seconds Of course, for the moment it is a test that is measuring the acceptance of the few users who are receiving these contents. Will the definitive change come to TikTok?
Some users have already shared impressions on other social networks like Twitter about this.And it is that coming across a video of up to 3 minutes long on TikTok is a novelty Something that gives rise to more explanatory tutorials, more prepared humorous videos and more complex dances that span the entire song. But it also breaks with the usual dynamics of content consumption on TikTok, which continues to take advantage of the immediate, the brief and the surprising.
https://twitter.com/okaymagsss/status/1331474164557914112?
It is currently a test function
According to the small number of users who are receiving long content from TikTok, everything indicates that the company is testing this possibility According to It seems that introducing videos of up to 3 minutes in length can expand the possibilities of the creators but jeopardize the current success of the application. We must not forget cases such as that of the recently defunct Quibi social network, which was looking for an intermediate formula between the series and long videos on YouTube but vertically.
The fast, short, frantic, flashy, vulgar, and even clickbait of videos of up to 60 seconds that can be published so far is far from the tutorials, scenes, and other content that can be seen in videos of 3 minutes. And maybe people will stop jumping between videos so much if they are longer. In other words, TikTok has a real challenge ahead if it is really going to accept longer durations for its videos. The main reason why you may be sending this content with droppers, like trial balloons, so as not to destroy the good work you have achieved in the last year, with exponential growth.
We will have to wait to see if these 3-minute contents are democratized and open so that more users can create their own long videos. And see how they affect the consumption of regular contentWhat is clear is that something is changing on TikTok.
