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Facebook yesterday presented its latest quarterly results, where it surprised investors with 30% more than expected earnings per share Despite After that, it seems that Facebook's shares in the stock market are not getting off the ground, partly motivated by the negative market sentiment that lurks before the presidential elections of the United States of America. And it has been in these results where the company has given figures for one of its star applications, WhatsApp.
WhatsApp has been owned by Facebook for a long time (in case you didn't know) and is currently handling around 100 billion messages every day(100 billion Americans, that is, 100 billion messages). To put the data into perspective, you should know that this was the same number that was recorded last New Year (a day when many messages are sent). It seems that the confinement and loneliness of many people have made the app used more than ever.
WhatsApp is the king of messages, at least in the West
Although it is prohibited in some Asian countries (such as China), where WeChat is used, in the rest of the world it is the most used app to communicate and competes only with itself. We cannot forget that about 4 years ago this figure was 60 billion between WhatsApp and Facebook Messenger, now WhatsApp surpasses it without anyone's help.
Apple also talked about FaceTime and said it was being used more than ever, but gave no data. And WeChat has said that it surpasses 1 billion users… The important thing is that in just 6 years, WhatsApp has doubled the numbers of daily messages, increasing its users from 500 million to 2 billion (2 billion) and accelerating its popularity in India (one of the most populous countries in the world).
But WhatsApp is not only increasing its use due to communication between people, but also due to its latest advances in business, where it is now possible to buy through the app without having to resort to third parties. These are impressive figures that only the king of instant messaging can reap.
Did you imagine that 100 billion messages could be exchanged every day in a simple messaging app? Here, in these numbers, is where we understand why Mark bought the company a few years ago.
