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If TikTok is the social network of the moment, WhatsApp is the messaging platform that is most liked in the world There is no doubt that despite the passing of the years, the Facebook messaging platform is still the most used in the world and it does not seem that this is going to change in the short term. However, WhatsApp has a problem from the start and that is that it is not monetized as it should. WhatsApp has been a very expensive company for Facebook and the American firm must make money with it.How will do?
There are two ways to monetize WhatsApp and one of them is to show , which seems to be delayed a little longer. However, Facebook has been working for some time so that the app has a second way of income and that seems to be getting closer. Does WhatsApp Business ring a bell? Indeed, it is WhatsApp designed for business, a tool that to date had not been very relevant. Well, despite the fact that WhatsApp Business has helped thousands of entrepreneurs around the world, it was not a tool that made things as easy as necessary.
WhatsApp purchases are ready, and they will be as great as this
Now it seems that Facebook will give the last touch to the WhatsApp business application to allow integrated purchases within it. It will no longer only be possible to show the catalog to a consumer and chat with them, but they will also be able to make the purchase directly in the app.And this goes hand in hand with shopping on Instagram, both perfect platforms for small businesses to sell their products quickly and with a low investment.
This new feature may be a natural leap and a small evolution within the line of business that WhatsApp has taken, but it is clear that it will be the most notable step for the app to have great utility for both consumers and sellers. By being able to sell directly in a chat, with messages and with the payment gateway, some businesses may be able to breathe again. Well, there are currently more than 175 million daily users using WhatsApp Business.
Facebook knows that WhatsApp is a tool with a lot of potential
Facebook knows that people want to communicate with people, and be able to buy while you communicate with the seller to answer questions, possible stock, advice, etc.It will be a great tool for all businesses. Undoubtedly, once people get used to using it, companies will be able to sell in a more personalized and quick way now that you shouldn't go out too much in many places in the world.
If you want to see more details you can visit the WhatsApp blog, in which they have released a video (which we attach on this page) where you can see step by step how the payment gateway will work. Everything will be very simple, because you will be able to see the product catalog and pay directly without any type of external window or complicated configuration. You will have a shopping cart, a payment method and a shipping address. WhatsApp is clear that simplicity is key when buying and being able to obtain information in real time of the products will not need much more.
Facebook has also commented that these features are similar to those being implemented on Instagram, which has already supported purchases for a few months.Nor should we forget that you can even communicate with private Instagram users from your Facebook account. And it is clear that in the future everything should be integrated with Facebook Shops, the stores that users can now set up on their own Facebook page.
