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You may not have heard until now, but Tinder has been preparing his own series for some time. An audiovisual content that is also interactive, as could not be expected otherwise in this app. It's not that Tinder is going to become the new Netflix, far from it, but the series Swipe Night comes with interesting news that will not only make you enjoy the app of hookups, but will help you have more matches and better conversations in the app.
Swipe Night
The name of this little audiovisual experiment is Swipe Night. And, although it already premiered in the United States at the end of 2019, it is now coming to Spain and the rest of the world to propose, throughout three chapters, a decision-making series for each person to create their own story.
The idea is to choose different actions of the protagonists of the story. These characters must take certain measures a few hours after a meteorite hits the Earth A premise that already supposes an extra emotion and tension, and to which is added the possibility of guiding the narrative according to what we choose. Decisions that will not only have to do with how the story evolves, but also with our interactions with other Tinder users.
In case you haven't gotten it yet, Swipe Night allows each viewer to choose decisions or paths.The idea is to use the swipe that every flirt has already internalized when saying if they like a Tinder profile or not. That is, swipe left or right With this you will choose one of the two options that Swipe Night proposes in its three episodes. Of course, keep in mind that you will only have seven seconds to read and decide which option to choose. So the action will be frantic and you must be agile so as not to regret it.
Where and when to watch it
If you want to join the Swipe Night experience, you should know that you have limited time. And it is that the series will be played through the Tinder application, but only for three weekends. One for each chapter of this production.
- Saturday 12 of September from 10:00 a.m. – Sunday 13 at 11:59 p.m.
- Saturday 19 of September from 10:00 a.m. – Sunday 20 at 11:59 p.m.
- Saturday 26 of September from 10:00 a.m. – Sunday 27 at 11:59 p.m.
The chapters will premiere every Saturday starting at 10 in the morning on September 12. You will have until midnight on Sunday to watch it and complete all the swipes to continue it. But you will have to wait until the following weekend to find out how the story evolves in a new chapter. The third, along with the conclusion, will be released next Saturday, September 26.
More matches and more leagues
The interesting thing about Swipe Night will not only be the "choose your own destiny" format, but the consequences of swiping left or right. The key decisions you make will be associated with your Tinder profile, so other contacts can get to know you a little better. Something that will mean having more information to break the ice in future matches, leagues and conversations.
Initial experiments with Swipe Night in the United States were promising, increasing the number of matches by 26 percent and the volume of messages exchanged by 12 percentduring the projection weekend compared to a normal weekend. In other words, you better not miss the series, interact and gossip over the next few weekends on Tinder. The options for finding a match and love seem to multiply with a bit of audiovisual content.
