7 tricks to increase your Instagram followers in a lasting way
Table of contents:
- Change your Instagram account to Business
- Follow accounts with the same likes as you
- Comment on popular posts frequently
- Join the Reels craze
- And break the pattern of style in your posts
- Use tools to position hashtags on Instagram
- The best day to upload photos and videos to Instagram is…
Although little by little it is being overthrown by Tik Tok, Instagram continues to be one of the most used social networks in the world. The interest of brands in promoting content within the application makes users increasingly interested in increasing the number of followers on Instagram. This is directly related to the benefits that some of the most sought-after profiles on the social network earn per sponsored post. On this occasion we have made a roadmap with several tips and tricks to increase followers on Instagram in a lasting way
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Change your Instagram account to Business
If we want to obtain the metrics of our Instagram profile, changing the profile to Company is the first step to create strategies that help position our content. The process is somewhat complex, so we recommend you take a look at this other article where we explain how to proceed step by step.
Regarding the metrics displayed by the application, Instagram will allow us to know, for example, the number of visits to our profile, gender, origin and age range of our followers, the reach of our posts or even the number of times a post has been saved. It will also allow us to see the behavior of sponsored posts (stories, photos, videos…), as well as clicks to the linked website in case of promoting a story or post with a custom URL.
Follow accounts with the same likes as you
To maintain a good number of followers over time, having an audience with the same tastes as us can help improve the abandonment rate. To have an audience similar to the aesthetics and style of our profile, it is best to follow accounts with the same concerns How? Following all those profiles that follow accounts similar to ours.
If we create content related to soccer, the list of followers of profiles such as those of Cristiano Ronaldo or Messi can help us to increase the number of followers of our profile. Later we can stop following all these profiles, although the ideal is to wait a reasonable time.
Comment on popular posts frequently
The idea of this trick is similar to the previous one: leaving a witty and original comment you can attract the attention of other profiles similar to ours To find out about some of the most popular posts, we can turn to the application's hashtags, as well as certain renowned profiles.
Join the Reels craze
Reels is Instagram's answer to Tik Tok. This is a new type of post based on 15-second videos. The interesting thing about this new feature is that Instagram is positioning some videos based on Reels in the Discover and Explore tabs to promote themselves to Tik Tok users.
Now that this function has reached most of the countries where Instagram operates, joining the Reels trend can be a good strategy for Instagram to position our content in some of the tabs mentioned above.
And break the pattern of style in your posts
Standing out from other profiles can be quite complex, especially with the latest Instagram algorithm update. When it comes to improving the interaction between publication and follower, breaking the style pattern can be a good practice to stand out from the rest of the profiles. In other words, our publication should stand out from other publications In this regard, the Discover and Explore tabs can be our greatest allies.
To analyze the general aesthetics of each of the tabs, it is advisable to access several Instagram hashtags to find out the style of the photos and videos that the social network has positioned in the first place. Once we have analyzed the style of the publications, it is advisable to break the style pattern by publishing a photo or video whose aesthetics do not correspond to what Instagram has recently positioned. An image in black and white, a text over images, a blurred photograph… We can also play with interesting or striking texts in the description of the publications.
Use tools to position hashtags on Instagram
The use of hashtags in our publications can help position us in certain parts of the application. To find out the most used hashtags on the social network, we can make use of certain third-party tools. The most complete that currently exists is HashtagsForLike.co, although it has some paid functions.
Within this tool we can learn the list of most used hashtags in relation to a theme (guitar, music, vacations, style of vida…), as well as the difficulty of positioning and the number of publications tagged with each of the hashtags displayed on the web.
The best day to upload photos and videos to Instagram is…
Statistically, the best days to post on Instagram are Wednesdays and Thursdays. Most experts recommend starting to post photos and videos from 3:00 p.m. to 10:00 p.m., since coincides with the end of the working day.
Unfortunately, most of the studies that have been carried out around the days of publication did not take into account the algorithm that Instagram currently has and that prioritizes the profiles with the most interaction. To optimize the publication of photos and videos on our profile, it is recommended to analyze the metrics of previous publications to find out the time and day of greatest activity, as can be seen in the screenshot above.
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