This is the new icon that you will soon be able to see on your Instagram

In Instagram they are changing. Or at least trying new things. And it is that Facebook knows that at some point it has to make profitable the purchase made by this application. Or generate money beyond IGTV and the one you already plan to introduce. That is why they have decided to try removing the activity tab, the one with the heart icon, and plant a shopping experience right there In the middle of the application.

As we say, at the moment they are tests.Although perhaps you can already start to be scared by your favorite social network, and it is that they are tests on a global level No experiments in local markets to test the acceptance or operation of a feature. What makes us think that the tests or the decision of this change is quite accepted and advanced. But there is no official confirmation beyond that, a test.

Thanks to this button you will have direct access to the Instagram shopping experience A feature that has been with us for some time on the social network of photography. And it is that perhaps you have not noticed, but within the Explore tab, the one with the magnifying glass icon, there is a tab for purchases. Well, that same button is the one that Instagram is now trying to bring to the navigation bar of the application. So that you have in the foreground the option to buy directly between photo and photo.

The idea is that you have on hand a collection of vendors, brands, and stores to sift through product photos of And, if anything you are interested, buy it. Of course there are product categories and different options to find what you are looking for. Wow, a shopping catalog that is now where you used to see your likes, likes, new followers or even in the stories in which you have been mentioned. Is Instagram marking your interests too strongly?

Where did my activity go

Replacing the activity tab or heart icon does not remove it. Although Instagram already got rid of the activity information of the people we follow, it does not want to do the same with your account. At least for now. That's why it brings this information to a new icon next to the paper plane for Instagram Direct, the messaging platform.Or even a heart icon in the profile tab.

In this way you will have to get used to looking for all your account activity directly in the profile or get used to the presence of a new icon directly on the main screen of the feed or wall.

Tests and more tests

Instagram has already been testing the shopping experience with a limited number of users in the United States. Now the experience goes global, but still on a limited and trial basis. Apparently this will not be the final design and operation of shopping on Instagram, but this experiment will help to know what to change and adjust before extending it to more users.

It is certainly a clear objective for Instagram, and it is that it would be an interesting way of income through commissions. Fares that would be charged to brands and stores that distribute their products through the shopping experience of the social network.

Something that makes it clear that Instagram cares more about the money you can get from doing business on the social network than about your likes , follow-ups and user activities. Of course, the latter will not disappear, but they will no longer feature in a main section in the application's navigation bar. We just have to wait and see how the tests develop and find out when the final change is made.