Instagram's solution when TikTok fails: Reels

Facebook keeps trying to create its alternative to TikTok. And it is that young people still prefer lipsync and music videos over their alternatives. But now they have an interesting situation to accommodate and pull one of their alternatives. And it is that TikTok has been banned, along with 50 other social networks, in a country as large as India. So Facebook hasn't been slow to launch the Reels function to please users who have run out of TikTok. Of course, focusing everything on another successful social network: Instagram.

Since a few days, and after updating the Instagram application, some users in India have started to see short videos of 15 seconds that look suspiciously like TikTok. This is the Reels function. A tool that Instagram had already developed months ago but that they have not launched in a massive way. In fact, they continue to experiment, test and develop little by little. And what better than to take advantage of the situation in India to draw attention to this function.

What is Reels

This is a function within Instagram that allows you to create 15-second videos from different shots All of this with the ability to add music or audio tracks. The result is shared on Instagram Stories and can also be found in the Explore tab, thanks to a special section.Different from what's seen on TikTok, but with some pretty clear similarities.

The thing is, Reels hasn't been released for everyone yet. Since last year it has been present in Brasil And, a month ago, some users from Germany and France have also started to come across this function through Instagram. Now it seems that it is time to speed up, and Facebook has opened the ban for some users in India to also play with this feature through Instagram. Opportunism? Could be.

Facebook has confirmed that these are tests And that their intentions are to deploy Reels to more countries. But for now, we will have to wait. Perhaps if this function catches on in a country as large as India, the function can succeed and we will soon see it on our Instagram accounts. But for now the experiments continue.

In India they will thus make up for the disappearance of TikTok that happened a few days ago due to the government's imperative. And it is that 58 social networks have come across an order from the executive of that country that prevents them from operating because they come from China Of course, in addition to Facebook, other applications Indians are trying to get hold of the cake that TikTok has left in the country. Who will win this war? Will it be a key battle for the future of Reels on Instagram? It only remains to wait.